Welcome To Our Party Organiser Workshop Monday 27 th September

At the core of any business Describes how we want to act How life is on a day to day basis How we approach everything we do What we stand for as a business Can be recognised & mean something to everyone Describes how we approach our relationships with our colleague, our customers & the business PRIDE

Peak Performance September 2010

Launches

Catalogue 65

Deadline Thursday 7pm

Buy RR Thruster Deluxe for £39 and get Buzz Spray for just £2.50 Gross £1.75 net Code 30666

I have an Area Target to Sell 250 RR Thruster Deluxes Over Weeks 37 and Week 41 [50 per week or 1 per unit per week or 5 per unit over 5 weeks] ONLINE ONLY CHALLENGE I have here 100 RR Thruster Deluxe bars to give away to the first 100 Organisers to place an order for a RR Thruster Deluxe starting on Monday 13th September Maybe order your first one for your unit meetings and order the Exclusive Buzz Spray at the same time code to show as a display bundle The more that you show the more they will sell. Every Uo whose Unit sell 5 over 5 weeks will get 500,000 stars at the October Area Meeting

The ‘Developing a Passion for Party Plan’ is: Aimed at new Party Organisers Five workbook modules to complete: Module 1: Developing a Passion for Ann Summers Module 2: Developing a Passion for Bookings Module 3: Developing a Passion for Selling Module 4: Developing a Passion for Products Module 5: Developing a Passion for Recruits

Peak Performance September 2010

Is there a Selling Opportunity during Peak?

Party Presentation Liz Pettit

Comparison Sex Toys and Lotions & Oils Party Plan Weeks Units Sex Toys Lotions and potions

Playwear Units Weeks Units

Where is the Opportunity? High StreetHigh Street Change Windows Move novelties to eye line Increase linear footage of key products Impulse purchase Change packaging. Party PlanParty Plan Update Presenters & Kits Buy on the night Increase Kit size Display of impulse purchases Packaging of offers

Let’s look at your Shop Window… Starting with your rail Born to Party Kit Labels

Top 10 Fab Presents Perfume Bath Essentials Jewellery Underwear Chocolate Nightwear Evening Clothing Shoes Handbags Gift Vouchers

Update Presenters

Kit content Increase Kit size

Link Selling

A Business Doing Pleasure ‘Our customer comes first’

Vibe Training

Top Tips For Selling Sex Toys Know your body parts Do your homework, research and know your product Get to know what different types of products we sell Find out exactly what your customers needs are Remember your customers are all individual so tailor your Sales pitch to every type of customer

Now £39 Now £25

Did you know all our sex toys are except; G Pulse & G Pulse Remote, Glitterati, Pulsatron, Hot Lips, Vibro Ring, Slap & Tickle, Ride ‘em cowgirl (bullet in the Couples Buzz set)

The Dyson The cleaner that doesn’t lose suck...ion The Dyson The cleaner that doesn’t lose suck...ion!

Sex Toys.. The facts Our customers Selling Tips Sales Opportunity

The Facts All our sex toys are designed by us. We lead, others copy Takes approx months to get a new vibe to market 4-stage ‘Sealing Process’ is totally unique to Ann Summers Product Tester Panel (approx 2-3 wks) Laboratory Product testing (approx 3-4 wks) Mechanical & material tests Art work, Packaging etc

1367 Participants completed the Survey 83% were in a relationship 81% claimed to own a sex toy Out of the 19% (257 participants) who didn’t own a sex toy: 39% said they didn’t need one! 27% said they were too embarrassed to buy one 5% were too scared to try one for the fear of getting hurt Generation Sexperimental Survey in association with Ann Summers

The most popular sex toy was of course the Rampant Rabbit which accounted for 40% of all sex toys owned

Lubes A staggering 47% DID NOT use lube highlighting a real opportunity to promote the benefits of these products

More interesting facts… To have a different type of orgasm experience was the main reason for people purchasing sex toys The strength of the vibrations was the main criteria our customers looked for in a sex toy, followed by price & how quiet it is 48% of those surveyed would only consider changing their sex toy if it broke 30% would consider changing it after 6 months 75% of participants reported they always orgasm so the other 25% must be buying the wrong one or using it wrong 24% used their toys in the bath, so a great opportunity to sell more waterproof toys

Would you rather give up Chocolate than your sex toy? No wonder our Rampant Rabbits are so famous! 47% said YES! No wonder our Rampant Rabbits are so famous!

Conclusions & Opportunity! Those who did not own a sex toy mostly stated “ They don’t need one” Therefore effectively communicating the benefits of sex toys to the curious customer is our challenge 67% used their sex toy on their own and with their partner Means we can easily sell a wider range of products to our customer base The majority of customers are not using a lube Therefore greater emphasis needs to be put on the benefits and importance of using lube.