EXPORTING VOCALOID FROM JAPAN TO AMERICA

WHAT IS VOCALOID? Voice-synthesizing software

FROM JAPAN TO AMERICA Why Japan? ‒ Developed in Japan ‒ The information and technology gather Why America? ‒ US Toyota commercial ‒ Held a concert in Los Angeles ‒ Got No.1 on the US iTunes world album chart ‒ 30% of sales of Vocaloid songs on ITunes

SOCIOECONOMIC FACTORS Emphasize on Music Education –In 38% of all households, at least one member currently plays an instrument. –The number of people between 10 and 34 years old who currently play an instrument is about 14,600,000 –The sales of CDs and digital music were about 4 billion dollars in 2011 Japanese pop culture has been accepted –J-pop, Japanese animation, video games…

COMPETITORS The number of companies creating Vocaloid is only six in Japan ‒ CRYPTON FUTURE MEDIA ‒ INTERNET ‒ YAMAHA The number of Japanese singing Vocaloids is 19 ‒ But they are not formally released yet in America ‒ No Vocaloids specialized in English singing ‒ Ki/oon Records ‒ AHS ‒ 1st Place

PRODUCT We will create adult female Vocaloid with high tone voice

PRICE & PLACE The average price of other Vocaloid is around 150 dollars ‒ The package price is 140 dollars ‒ The download price is 120 dollars On direct e-commerce

PROMOTION Display advertising ‒ Facebook display adverting ‒ Google AdWords Promotional events ‒ Contests of music composition with our product ‒ Contests of promotional videos, illustrations, singing, and playing for winning songs

FINANCIAL PROJECTION

ENTRY STRATEGY Establish our own subsidiary to enter the US market ExportingSubsidiary Pro –Low costs –Quick entry Pro –Control marketing strategies –Storage local information Con –Limited control over the marketing activities Con –High costs –Takes time to enter markets

FINANCIAL STRAGETY Finance the project by using US dollar Expect that the US dollar appreciation against Japanese yen continues in the next few years Finance the project by using US dollar

HEDGING STRATEGY Not sure that our expectation is right or not, so it is better to hedge the risk Purchase a put option of US dollar