Market Analysis Section Trade Map A web-based trade flow analysis tool Eric Buchot Geneva, April 2008 ITC Market Analysis Tools

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 2 An exporter of pineapples is looking to diversify its client base….. Which country should be targeted?

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 3 A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 4 A trade mission needs to know our top export products to Germany…

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 5 Where could you import automotive components from? Who are the largest suppliers in your region?

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 6 What is the current trade between your country and the United States?

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 7 Initial answers to these questions and many more are easily found in Trade Map…

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 8 ITC Trade Map provides: On-line database of trade flows –Value of exports and imports –Quantities –Trade Balance –Unit Values –Growth trends –Tariff barriers –Market shares –Rankings for all these criteria For each product and partner country in a fully interactive environment

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 9 Key characteristics Where does the data come from? –COMTRADE, produced by the United Nations Statistics Division databaseCOMTRADE –National Authorities What is Trade Map’s geographical coverage? –Information for over 220 countries and territories using data reported by 160 countries and territories –We have data for non-reporting countries using mirror statistics What is Trade Map’s product coverage? –For the Harmonized System over 5,300 products at the 6 digit level –For the National Tariff Line up to 30,000 products for 90 countries (~84% of world trade) What is Trade Map’s time horizon? –Yearly, quarterly and monthly data

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 10 HS-2 HS-4 HS-6 Data classification - I The Harmonized System (HS) –A numerical classification system of products used as a basis for international trade statistics by almost all countries. The system is harmonized up to six digits (HS-6)HS-6 HS data is standardised internationally. You can compare HS data between countries. The HS is broken down into 3 clusters: –HS-2: the chapter of the good (sector) E.g. 09 = Coffee, Tea, Mate and Spices –HS-4: groupings within the chapter (sub-sector) E.g = Tea, whether or not flavoured –HS-6: product(s) within the grouping (product level) E.g = Green tea (not fermented) More and more specific

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 11 HS-2 HS-4 HS-6 NTL Data classification - II National Tariff Lines (NTL) codes –Classification of goods after the 6 digit level of the Harmonized System classification. –More specific than the HS product level (HS-6). –While the most detailed level of the HS is HS-6, National Tariff Lines can go up to 12 digits. –Why use the HS and NTL classification? The HS classification is standardised internationally The NTL classification is not standardised internationally. Each country decides its own further classification after the Harmonized System. Hence, National Tariff Line codes can be different from a country to another. See example on next slide. More and more specific

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 12 Harmonized SystemHarmonized System – broad product coverage, harmonised across countries 08 (HS-2) Edible fruit and nuts; peel of citrus fruits or melons 0804 (HS-4) Dates, figs, pineapples, avocados, guavas, mangoes and mangosteens, fresh or dried – (HS-6) Guavas, mangoes and mangosteens, fresh or dried National Tariff LineNational Tariff Line – very specific product coverage, international comparison not possible, differentiated between countries National Tariff Line for Australia – (NTL) Fresh or dried guavas, mangoes and mangosteens National Tariff Line for Japan – (NTL) Mangoes, fresh – (NTL) Guavas and mangosteens, fresh National Tariff Line for the United States – (NTL) Guavas, mangoes and mangosteens, dried – (NTL) Guavas and mangosteens, fresh, if entered during the period from June 1 to august 31, of the following year, inclusive – (NTL) Mangoes, fresh, if entered during the period from September 1, in any year, to the following may 31, inclusive

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 13 Click here to create your account Log-in Access other ITC market analysis tools Trade Map home page

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 14 Trade Map selection menu Imports or Exports Country/Region selection Partner country selection Product selection Data visualisation

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 15 Tariff Barriers Unit Value Global market share Countries Quantity Growth rates Value World importers of pineapples

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 16 Assess the competition in export markets Assess Netherlands’ tariff barriers

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 17 World exporters of pineapples Gauge your relative export performance

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 18 tariff line level information for selected markets Countries importing mangoes (080450)

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 19 Mangoes imported by Japan at the tariff line level At the 9 digit level

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 20 Countries exporting mangoes to Japan 9 digit level information

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En or 10 digit level Markets importing “perfume and toilet waters” (330300) from France

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En digit level List of products at the tariff line level

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En digit level Importing markets for « toilet waters » at NTL level

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 24 Analyse time series

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 25 Analyse potential for bilateral trade Select your countries/regions

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 26 By product groups at the HS 2 digit level Existing and potential trade between Tanzania and United Kingdom

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 27 at the HS 6 digit level Existing and potential trade between Tanzania and United Kingdom

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 28 Trade Map Graphs Bubble Charts: Positioning products according to growth rates and changes in market share

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 29 Babies - ?? Stars Dogs Cash cows The Boston Consulting Model (or Matrix) Chocolate Organic biscuits Size is proportional to the turnover of the Strategic Branch Unit Baby biscuits LowHigh Relative Market Share High Market Growth Low Portfolio model of a production strategy Product Life Cycle

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 30 Underachievers Champions Losers in declining markets Achievers in adversity Shrimps, prawns Bananas Size is proportional to export turnover Tuna, canned LossesGains Change in world market share Positive International demand: World Trade Growth Negative National Export Growth vs. International Demand The Case of Ecuador / Click on Countries / Select your country / Click on National Export Performance

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 31 Trade Map Chart: Performance position of a country’s export products Growth in demand (of world or of a target market) Growth in County X’s Market Share HS 4 or 6 Country X Prospects for Product Diversification

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 32 Trade Map Chart: Performance position of a country’s export products

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 33 Trade Map Chart: Prospects for market diversification Growth in partner country demand for product Z Partner country Country X, Product Z Partner country share of Country X’s export of product Z Partner country

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 34 Trade Map Chart: Prospects for market diversification

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 35

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 36 TradeMap helps Trade Support Institutions, Exporters and Importers….. Search for new markets or suppliers Assess competition or diversify sources Benchmark their trade performance Set priority products for trade promotion and development Evaluate tariffs and trade barriers Assess product diversification potential with a partner country

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 37 To conclude… Trade Map is: an easy to use, intuitive tool facilitating your market research.

TradeMap: A web-based trade flow analysis tool Title of Workshop WS-TMap-En- 38 For additional information on Trade Map Visit or contact