HOW TO EVALUATE Where you got this information from Good points Bad points How you would improve it OR how you could incorporate it This should always be as a full paragraph incorporating all of the above

INITIAL IDEAS Your designs should reflect what you have found out in your research For example if you have said that you will use the colours green and yellow, then try your designs in these colours first. This page should have a really wide range of ideas, maybe one of everything, or all your logos that you could do by hand or all your different products, the layout is very much up to you. You must make sure that you don’t draw similar things on this page, for example Orange OR Orange this would show development rather than a range of ideas

INITIAL IDEAS Each of your ideas MUST be evaluated according to the evaluation information I gave you earlier, otherwise it is just a drawing that will get you hardly any marks. If you want to type up your evaluations, print off and stick on that’s fine. If your hand writing is not very clear then you MUST type your evaluations anyway