iMedia Conference 2013

Using the cloud to drive results for your agency clients

1 | 4 | 60 | 950 | 1100 © 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 3

4 What the experts say Cardinal Path: “Analytics Ninjas” “With a laser focus on digital data and analytics, they provide a comprehensive set of services spanning the entire analytics lifecycle, from solution design and implementation through ongoing analysis and maintenance. “

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 5 Trusted partnerships

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 6 Motivations for choosing a cloud based solution Easily accessible from anywhere –Lots of travel by employees –A number of remote employees One integrated solution Scalable for rapid growth Real-time business intelligence

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 7 Top business challenges Resource planning Accurate and timely time tracking Distributed work force Too many system (time, expenses, finance, CRM, PM,…)

© 2013 Cardinal Path, Inc. All Rights Reserved. Proprietary and Confidential. 8 Benefits realized with NetSuite OpenAir Increased profitability through: –Visibility and accountability Time and expense tracking Chargeable targets –Increased efficiency and business insights Resource Management –Getting the right resources on the right projects Better on-time / on-budget delivery through KPIs and dashboards

Thank you! John Hossack President

Brand Challenges in a Digital World

Media Buying: A Manual, Inefficient Process

Consolidated Planning, Buying and Measurement

Buy Side Platform for Video Across All Inventory Sources

Using Software to Save Time

Using Software to Save Money

Software Benefits for Streamlining Global Business Reduce workflow friction from RFP process Increase synergy between inventory Capture cost savings while boosting performance Maximize economic and performance visibility across stakeholders, globally

Realizing the Benefits of NetSuite’s Software Company Wide Visibility More flexibility and customization options for reporting Ability to incorporate approval processes within NetSuite Consolidation of Global Currencies Automatic daily foreign exchange rate updates One World Module that allows for accounting for different foreign entities with easy consolidation Intuitive Interface Easy to navigate – in particular, the search bar is a huge advantage & allows us to navigate between transactions quickly SaaS Advantages Real-time economic updates Multiple users creating transactions simultaneously Access anytime/anywhere Smartphone app allows for continuous management of accounts

Software is Transforming Industries

NetSuite Chris Hering Industry Manager Advertising, Media and Publishing

Powers Enterprises Powers Disruptive Innovators World’s most deployed cloud ERP Used by 16,000+ organizations Fastest growing top 10 Financial Management Solution* Used across approx. 100 countries Founded 1998 Publicly traded on NYSE: “N” Offices in 10 countries 1,700+ employees 2012 revenue: $309M BackgroundPerformance NetSuite: Quick Take * For North America Source: Gartner, April 2011

What are we hearing from the industry? Need to focus on core business not system technology and continuity Access is crucial; Mobile; iPad; International; Order Management needs more transparency Need to evaluate multiple streams of revenue Executive decision making is hampered by systems

People Financials Jobs Data Spreadsheets Consuming time, resources & money Why Publishers Move to the Cloud

Typical Global Environment HQ Australia Japan Canada US Not connected to HQ Middle East Europe GP Home Grown © NetSuite Inc Confidential

NetSuite Provides Companies Around the Globe Cloud-based, Unified Systems that Deliver Unprecedented Capabilities to Drive their Business © NetSuite Inc

Reliable and Scalable 99.5% uptime SLC 99.97% average uptime 4BN+ customer requests/month 2.2M+ unique logins per quarter 20 minutes maintenance per week SAS 70 Type II, PCI DSS, DR 2 automated upgrades per year 2 synchronized data centers Powered by Enterprise Cloud Infrastructure

NETSUITE NAMED ONE OF AMERICA'S 100 MOST TRUSTWORTHY COMPANIES BY FORBES 29 NetSuite Receives Near-Perfect Score of 99 for Accounting and Governance Risk Practices