University Of Finance & Administration INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D.

2.2. INTERNATIONAL BUSINESS Full-time course = 12 sessions á 90 mins. (summer term 2011) 1-2/ What is international business (IB). IB basic indicators - balance of trade / payment. Territorial / commodity structure of IB. Comparative advantage, free trade / economy. Protectionism x Liberalism. ( ) 3-4/ Internationalization, drivers. Entry modes and business activities in IB. International market research (PEST/STEEP), and linkage to Competition analysis (Porter) and SWOT. Data collection and their selection in the international environment. ( ) 5-6/ Guest lecture prof. Eric Severin (Lille University, France) Individual TEAM work on the MARKET STUDY. ( ) 7-8/ Culture and its role in international business. Cultural elements and multi-culture communication. Social stratification and mobility. Role of religion in IB. Hofstede’s five dimensions of culture differences. TEAM work presentations: foreign market study. ( ) 9-10/ Globalization – microeconomic and macroeconomic view. Drivers of globalization, pros & cons. International trade barriers. Forms of economic integration. EXPORT - microeconomic and macroeconomic view. Export risks and their elimination / securing. TEAM work presentations: foreign market study. ( ) 11-12/ EASTER ( ) INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. /

3.3. GUEST LECTURE INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / Guest lecture: prof. Eric Severin (Lille University, France) Lecture on INVESTMENT in International Business (90 mins – bachelor level) 1. Basic tools for investment choice (capitalisation, discouting) with easy exercises 2. Basic investment indicators (NPV and IRR) with easy exercises 3. Portfolio investment i.e.: * First look of risk and return * Factors considering before investing (country, money, sector, asset...)

4.4. Individual TEAM work INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / Individual TEAM work on the MARKET STUDY (90 min.) - preparation for the team work results presentation Presentation : TEAM 1 TEAM 2 Presentation : TEAM 3 TEAM 4

5.5. MARKET STUDY - elaboration INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / Market study on: PRODUCT PLACEMENT TO A FOREIGN MARKET Elaboration in the mixed teams per UP TO 9 people (e.g. 2 Germans (D) + 2 Polish (PL) + 4 Czechs (CZ)) Ideally if a product from one country (e.g. D) is being placed to the market of the other (i.e. PL) Market study minimum CONTENT: Characteristics of the PRODUCT + TARGET group Market ASSESMENT (potential of the market, market analysis – e.g. PEST, STEEP) Characteristics of the area of specialization (product branch) + possible specifics RISKS identification - connected with the product’s placement at this particular market Typical consumers’ BEHAVIOR / target groups’ MARKETING tools (how you are going to succeed) and DISTRIBUTION channels Typical BUSINESS PRACTICES at both markets (e.g. business meeting, negotiation, existing business practice, pros & cons, what to put emphasis on, what to pay attention to, etc.)

6.6. MARKET STUDY - presentation Market study on: PRODUCT PLACEMENT TO A FOREIGN MARKET Presentation: In the mixed (multinational) teams Power Point live prezentation Each member of the team will take an active part in the presentation (i.e.presents a part of it) cca 15 min. + 5 min. discussion and evaluation Presentation essentials: - Slides brief & comprehensive - Never read the slides - Keep eye contact with audience - Gestures make prezentation lively - Be interesting & catch the attention - Speak up INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / PRESENTATION Presentation essentials

7.7. Thank you for your work & effort Ing. Pavla Břečková, Ph.D. INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. /