Street Dog Defenders Humane Society International

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Planning for 2011

Street Dog Defenders

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Street Dog Defenders

Message Name Sen d Start Date # SentOpe n % CTRHard Bnc e % Soft Bnc e % Unsub. % Resp. Rate Month Gifts # Month Gifts $ Month Avg. Gift OTG Gifts # OT G Gift s $ OTG Avg Gift SDD 1 Canada 11/15 / :26 AM % 1.78 % 8.3 % 0.00 % 0.60 % 0.09%27$561$2121$84040 SDD 2 Canada 11/2 3/ :45 AM % 1.48 % 0.6 % 0.00 % 0.60 % 0.08%13$251$1920$88044 SDD 1 Canada Kesha 29/1 1/ % 1.26 % 0.1 % 0.00 % 0.50 % 0.04%8$151$199$26529

Social Media 22,760 views of the video on YouTube 7066 likes on her Facebook post, 743 comments, 976 shares 281 like on HSI’s Facebook post, 20 comments, 58 shares Mentions in numerous blogs

Overall results In Canada, we recruited more monthly donors then last year Globally we recruited less monthly donors then last year – but we haven't seen nearly as many cancellations Roughly twice as many people made a OTG then a monthly gift. But we think these monthly donor are more likely to stick around. We also have a strategy in place to upgrade the OTG donors to give monthly

Improvements for this year