Blog Marketing Strategies I Using Blogs for Marketing.

Slides:

Advertisements

Similar presentations

INTRODUCTION TO BLOGGING. WHAT IS A BLOG? Blogs are all about opening up your knowledge, expertise, processes and goals to your customers Blogs are online.

Advertisements

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Out To Own Digital Marketing Strategy & Development.

Blogging For Small Business. Great to see you (again)! Dan Smink Partner Dan Stratford Partner.

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

1 The Shopper’s Linear Journey AwarenessInterestDesireAction.

EPR for Egypt - By Satvinder. ePR for eTourism SPEAKER-FACILITATOR Ms. Satvinder Sandhu CEO, Bluegill Communications Dubai, UAE Mobile.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Discussion from Last Week. Profiling the Blogosphere.

GETTING STARTED WITH BUSINESS BLOGGING INTRODUCTION TO BLOGGING.

Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.

Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.

ONLINE INFLUENCE what blogs mean to your business Susannah Gardner Nov. 15, 2005.

What is Social Media?  Definition  Myspace & AOL instant messenger  Facebook  Linked In  Twitter  Blogging.

Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.

How to Use Internet Marketing to Grow your Company David Steele, Partner Intrada Technologies.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

August 29, 2012 Facebook, Twitter and Beyond: Marketing Libraries through Social Media.

Plan for Your Organization Cross Media Marketing Campaign.

WEB 2.0 AND B2B MARKETING Dr. Dawne Martin MKTG 241 November 15, 2012.

Warm-up  Click on the link below and read the article. Jot down 5 interesting facts  social-media-facts-and-statistics-you-

Growing Your Business with Social Media David Gerzof

© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

1 Social Media: What Is It and Why You Should Care? Presented by: Expansion Plus.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.

WEB ANALYTICS ECOMMERCE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATIO PAY PER CLICK MANAGEMENT EFFECTIVE WEBSITE COPY.

Developing a Social Media Process for your Business Alyn Stafford 1 Monitor and Listen Explore and listen to what others.

Chapter 11 Online Reputation Management Learning Objectives  Understand that listening to the buzz online is a crucial step in the online reputation management.

© Bloomberg Marketing 2005 Blogs: A Marketing Tool March 2006 Infotech Applications In Marketing.

Why Social Media for business? What are the benefits of Social Media for marketers? Acquisition Brand Awareness Target ability Interactive – Two Way Who.

Anonymity of Clickstream data.  Traffic from different countries  People with different intent –Buyers –Browsers –Competitors –Visitors with no apparent.

Google Analytics Top 10 Metrics By: Errett Cord Website:

How Analytics Can Reveal the Success (or Failure) of Digital & Social Media Strategies Amanda McGowan.

Client Presentation. Agenda  Search Engine Optimization (SEO)  Social Media  Facebook Ad Test  Key Digital Strategies & Tactics  Suggested Plan.

Week 3: Microblogs and Personal Branding

Hawaii Clean Energy Initiative Online Presence. Social Media Best Practices Leverage Networks Generate “noise” Influence Search Expand Reach.

HOW TO DOMINATE TWITTER Communicating with 140 Characters..

Communicating Your Message Using the Web Michelle Galley Academy for Educational Development.

Measuring Social Media - update Dr Tom Watson Bournemouth University Chair of Judges, AMEC Awards

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

The benefits of ………... Internet Marketing Why should we? Create an online identity that brings in a return on investment Take advantage of the size of.

Blogs and forums Finding ways to engage and interact with your target market both on your own site and within other relative industry forums.

+ strategy + branding + technology + marketing 2016 Marketing For Client & Talent Acquisition.

Social media, online reputation management & SEO PR Thom James, Online PR Director, Bullet PR 12 August 2008.

Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,

Strategies to Build Online Presence for Business.

Connect and share in real-tinme. Add a ‘follow’ Add a ‘follow’ for Customer Service in Real-time.

Five Important Digital Marketing Elements To Consider For a business to succeed in today’s world, it is important to have a strong digital footprint within.

2010: The New Ways to be Found Online Using Word of Mouth to Generate Business Leads.

UNLEASHING THE POWER OF SOCIAL MEDIA IMAGINE SOCIAL WOW SOCIAL MEDIA MADE EASY BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR.

Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

Call : Windsor's Trusted Online Marketing Agency.

13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.

Smart Way to Increasing Organic Traffic to a Website Created By, Martine

Search Engine Optimization (SEO) Presentation By Celina Jonesi Small Business Seo – KG Tech.

Digital Marketing Services – SEO, video marketing and local SEO Visit: SW 75th Ave Miami, Fl.

Thotwaves Innovations Welcome To SMM & SMO Activity Plan

Online Web Marketing Services

Digital Media plan EQ Solution.

Traffic Audit Industry: Internet of Things (IoT) Ted Politidis Head of SEO

Remarkable Digital Work  Search Engine Optimisation  Search Engine Marketing  Social Media Optimisation  Social Media Marketing.

Best Social Media Marketing Company in Chennai

Tips To Start Branding Your Business Online Menomonie Web Design Agency| SpencerKinney.

Presented By:- Abhinav Shashtri. Index SR.NOTitleSlide No 1Introduction: Build Awareness: Buildup Brand Image: Content Improves Website.

Introduction To Digital Marketing. Digital Marketing Consist Of  (SEO) Search Engine Optimization  (SEM) Search Engine Marketing  (SMM) Social Media.

Social Media Interview

Presentation transcript:

Blog Marketing Strategies I Using Blogs for Marketing

Blog Trends and History : Blogger

2001: 9/11 Blog Trends and History

: Blogger 2001: 9/ : Political blogs and warblogs Blog Trends and History

: Blogger 2001: 9/ : Political blogs and warblogs : Howard Dean Blog Trends and History

: Blogger 2001: 9/ : Political blogs and warblogs : Howard Dean 2005: Blogging goes mainstream Blog Trends and History

G1: The Geek Generation (1998 – 2002) G2: The Extrovert Generation (2003 – 2004) G3: The Consumer Generation (2005 +) Blog Trends and History

Understand why you would want to use a blog Consider its core message Determine who is going to write it Determine if you have in-house talent Determine whether you are prepared to engage the conversation without controlling the communication Determine company blogging policy and establish posting guidelines Monitor what is being said about your company and your industry Decide on a blog platform Determine ways to market your blog Develop a plan to track statistics 10 Things to Consider Before You Blog

Search engine marketing Direct communications Brand building Competitive differentiation Relational marketing Exploit the niches Media & public relations Reputation management Position you as expert Intranet & project management 10 Strategic Benefits of Blogging

Determine the goal of your blog Define your audience Determine your message Defining and Understanding Your Audience

SETTING GOALS FOR YOUR COMPANY BLOG Inform or educate the public and your current customers/constituents Provide customer service or help using a product or service Convey a sense of company personality and culture Entertain readers and customers

David Chapman – CEO, Fit Express

SETTING GOALS FOR YOUR COMPANY BLOG Inform or educate the public and your current customers/constituents Provide customer service or help using a product or service Convey a sense of company personality and culture Entertain readers and customers Drive users to take action Encourage dialogue with current and potential customers

Determine the goal of your blog Define your audience Determine your message Defining and Understanding Your Audience

Fit Express Blog

Determine the goal of your blog Define your audience Determine your message Defining and Understanding Your Audience

StatCounter.com

What pages are getting the most traffic? What pages do people leave from? What days and times are people reading the blog? What browser types or operating systems are visiting your blog? What sites are sending the most traffic? What search terms are readers using to find the site? Is traffic growing to the blog? Checklist of Questions As You Analyze Data

Technorati

Blogs As Part of the Marketing Mix

Comments Trackbacks Blog posts Blogroll Permalink Blog post titles Relevant content Blogs as Powerful Linking Strategy

Building Buzz with Bloggers: Examining Marqui’s PayBloggers Program.

Search engines optimization ROI/Metrics PR Value Measuring Effectiveness of Blogs

Catalogs.com

Facteon.com

Search engines optimization ROI/Metrics PR Value Measuring Effectiveness of Blogs

Bluefly.com

Search engines optimization ROI/Metrics PR Value Measuring Effectiveness of Blogs

Character Blogs