Connecting & Bringing Opportunity to OC Trojans with Career/Professional Programming Tim O’Shea MAAOC Chair Marshall Business Breakfast & President Emeritus Global EMBA grad, 2006 USC Alumni Leadership Conference September 21, 2012

Marshall OC Mission and How We Add Value MAAOC has a tradition of nearly 50 years of alumni service OC We keep Marshall Trojans connected to –Current and prospective clients, referral partners, strategic allies –Potential employers –Top talent and new employees MAAOC is about active board involvement and event ownership for board members (12 to 15 very active; with another 10 or so day-of of floating assets) We open doors in OC beyond Marshall via ties to other top schools (OC-MBA) and groups (Shea Riding Ctr.) Culture of mentorship, succession planning within MAAOC, Trojans helping Trojans – and making it fun to be a part of Marshall in the OC! 4 to 6 events per month

Marshall OC Programming Highlights Events include quarterly (or mire often) Marshall Business Breakfasts, quarterly Affinity Group events, monthly mixers and weekly lunches, and special events Event promotion (begins 6 to 7 weeks pre-event): –Marshall blasts (HTML flier with RSVP link) to 7500 to 10,000 alums –Posting and discussion on Linked In and Facebook –Mention at other MAAOC events Emphasis on content with A-list speakers at Breakfast and Affinity Group events, and on grassroots networking at mixers and weekly lunches –Breakfasts, AG’s, mixers draw ; lunches Affinity Groups: Comm. Real Estate, Health Sciences, Women in Business and IT –Invaluable for networking & exchange of best practices ideas –Mainly for USC alums but includes guests who are top of their fields Active participation of the entire Marshall demographic and at all career stages!

Speakers: industry leaders sharing timely, actionable content – entertaining/passionate Speakers suggested and vetted at MAAOC board meeting. Event Chair contacts speaker to gauge interest, discuss content and AV needs, and secure a date. Venue chosen for upscale tone, good food/service. Price point around $30.00 May be corporate outreach at the Speakers place of business, often with a tour Registration table: Marshall table skirt, pre-printed nametags, staffed 1 & 2 Board members Day-of: minutes of networking; Event Chair welcomes, mentions key upcoming MAAOC events, and re-caps Speaker's credentials/accomplishments. Speaker talks 25 to 30, then interactive, casual Q & A. Event wraps in 2 hours. Within a week we send containing link to survey for event feedback Billing and RSVPs through Eventbrite –Billed a few % per transaction, great reporting; credit card RSVP convenience –Walk-ins easily accommodated Business cards collected to add to event promotional database Event Specifics – Affinity Group Example