E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 1 Editorials and Columns Writing Editorial Opinion Writing Columns Writing Reviews 12

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 2 Writing Editorial Opinion Distinguish facts from opinion, and identify five types of editorials. Write an editorial GOALS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 3 Writing Editorial Opinion editorial subjective writing fact opinion 12.1 KEY TERMS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 4 What Is an Editorial? Voice of the newspaper Subjective writing Reaction to news or a community event or issue Influence the reader

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 5 Types of Editorials Persuade Explain Praise Criticize Entertain

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 6 Checkpoint Identify five types of editorials. ANSWER Five types of editorials are editorials that persuade, explain, praise, criticize and entertain.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 7 Writing the Editorial Finding the topic Following the structure

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 8 Checkpoint How do you structure an editorial? ANSWER The structure of an editorial relies on four parts in a specific order: introduction, reaction, details and argument, and conclusion.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 9 Writing Columns Understand the difference between news stories and columns. Find your own writer’s voice. Distinguish blogging from column writing GOALS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 10 Writing Columns column voice op-ed 12.2 KEY TERMS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 11 What Is a Column? Editorial opinion columns Feature columns Beat columns Humor columns Editorial cartoons

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 12 Checkpoint How is a column different from a news story? ANSWER Columnists are permitted to have a point of view, or opinion. News writers are not.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 13 Finding Your Voice Personal Distinct Good writing

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 14 Checkpoint What is voice? ANSWER Your own personal way of saying in print or on the Web what you want to say.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 15 Blogging Blogs are not columns Bloggers are similar to columnist

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 16 Checkpoint What do bloggers and columnists have in common? ANSWER Both are permitted opinion or point of view in their work.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 17 Writing Reviews Describe reviews. Understand who writes reviews GOALS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 18 Writing Reviews review reviewer critic 12.3 KEY TERMS

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 19 What Are Reviews? How to write a review Information and opinion

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 20 Checkpoint What is a review? ANSWER A review is the opinion or views of the writer on a performance or product.

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 21 Who Writes Reviews? Reviewer Critic What to review

E XPLORING J OURNALISM AND THE M EDIA © 2009 South-Western, Cengage Learning Chapter 12 Slide 22 Checkpoint Who writes reviews? ANSWER Reviews are written by reviewers or critics.