Los Angeles | London | New Delhi | Singapore | Washington DC A Case Study in Innovation: the Executioner’s Tale Martha Sedgwick Executive Director, Product Management September 2015
Los Angeles | London | New Delhi | Singapore | Washington DC
7 new product lines launched A a
Los Angeles | London | New Delhi | Singapore | Washington DC “Ideas are cheap… execution is difficult”
Los Angeles | London | New Delhi | Singapore | Washington DC
Further collections: Psychology Business & Management Politics Research Methods Sociology Criminology SK Backlist Launches 2016 Product Builds Acquisitions 2.0 Collections: Education Counselling and Psychotherapy Media and Communications
Los Angeles | London | New Delhi | Singapore | Washington DC Principles of our new product portfolio Keeps education and research at the core Remains content focussed Is responsive to market needs Focussed on the social sciences Thinks long term
Los Angeles | London | New Delhi | Singapore | Washington DC Things key to SAGE’s success 1.Clear business strategy 2.SAGE’s independence 3.Organisational structure 4.Build, buy, partner 5.Market focus 6.Process 7.Failing 8.Galvanising the organisation
Los Angeles | London | New Delhi | Singapore | Washington DC Thing 1: Clear business strategy SAGE’s HE Global Publishing Grid EducationResearch Traditional Publishing A Textbooks B Journals New Forms of Publishing C Digital pedagogical course resources D Digital library resources & OA journals
Los Angeles | London | New Delhi | Singapore | Washington DC Thing 2: SAGE’s independence
Los Angeles | London | New Delhi | Singapore | Washington DC Thing 3: Organisational structure Product Management Online Editorial Production Marketing Sales Operations Publishing Technology
Los Angeles | London | New Delhi | Singapore | Washington DC Thing 4: Build, Buy, Partner
Los Angeles | London | New Delhi | Singapore | Washington DC Thing 5: Market focus
Los Angeles | London | New Delhi | Singapore | Washington DC BrainBlueprintBasket Thing 6: Process
Los Angeles | London | New Delhi | Singapore | Washington DC Thing 7: Failure
Los Angeles | London | New Delhi | Singapore | Washington DC Thing 8: Galvanising the Organisation AB CD
Los Angeles | London | New Delhi | Singapore | Washington DC Thank You!