London Civic Forum 12 th March 2012

Small local charities & Community Organisations 1.Sustainability threatened by cuts in government funded programs 2. Online giving is growing by 50% per year, which favours larger charities Source: Stein, Michael, ‘Online Giving Trends in 2009 and 2010’ in The Paperless Choice Challenge (April 2010), Online revenue grew by 46% in 2009 compared to In 2009, 46% of online revenue was processed during October, November, and December. The month of December accounted for 30% of revenue and 18% of the transaction volume. Localgiving.com the only way for small charities to collectively compete in the online giving market

What is Localgiving.com? A not-for-profit website owned equally by the Community Foundation Network and the Ardbrack Foundation. Mission: To provide local charities and community groups with the technology to raise money, awareness and support online. Webpages and web tools necessary to; Reduce dependency on grants Provide new sources of funding and support Engage with their local community 3

Journey of Localgiving.com 2008 Localgiving.com founded by Marcelle Speller OBE 2009 Research and agreements with banks, HMRC and PayPal End of 2009 Pilot website launched with 5 Community Foundations Nov May2010 Pilot phase to test systems and functionality May-Sept 2010 Design and build of new website October 2010 Soft launch of new website to Community Foundations 31/10/10 Marcelle appears on Channel 4’s The Secret Millionaire May 2011 First Match Fund in Plymouth 4

Localgiving.com’s Achievements Available to charities and community groups across the UK Over 1500 charities and community groups on the website Over £750,000 to charities and community groups in 2011 Over £800,000 to charities and community groups already in

Localgiving.com Match Funds Match Fund promotions in Devon, Berkshire, Calderdale and England, with many more planned for 2012 Encourage supporters to give on Localgiving.com by matching donations pound for pound Berkshire £50,000 to Berkshire charities 133 participating charities Plymouth £50,000 to Plymouth charities 160 donations £163 average donation amount 6 Calderdale(W.Yorks) £20,000 to Calderdale charities 55 participating charities England Over £1 million to English charities £125k Matched in one week at end of Dec £375k in 2 days in March 2012!

Photos Donation amounts Volunteers Charity info Activities & projects Main text

Benefits of Localgiving.com For charities and community groupsFor supporters Facilities to easily accept donationsSupport small charities that need your help the most Automated Gift Aid on donationsMaximise your donation with Gift Aid Webpages that are easy for supporters to findEasily find and support charities by location, cause or the people you can help New sources of funding, access to a community of supporters Choose your favourite charities Space to advertise your needs, including volunteer vacancies Communicate directly with the charities you choose to support Local and UK wide promotionsSee how your donation is making a difference Webpages that are easy to complete and update at any time Send messages to charities and stay up-to-date with the latest news Training materials and support to help you with your fundraising Help charities raise awareness of their work 9

Invitation to join Localgiving.com Your charity 10

Step 1 – Basic details: Overview Basic details about your organisation Categorising your charity Your staff and volunteers Volunteers required 1 In this section, you can enter basic information about your charity and how you would define it. 11

Step 2 – Webpage text: Overview 2 Headline Purpose of your charity Your benefit to the community What a donation made on Localgiving.com will allow you to do Results and outcomes This section is worth taking time to think about. You should really consider what you do and how to tell people about that. 12

Step 3 – Logo and photos: Overview 3 Disclaimer Logo of your charity Photos of your charity In this section, you can illustrate the work of your charity with some exciting, bright or moving photographs. 20

Step 5 – Bank details: Overview 5 Sort code Account number Account name In this section, you can enter your bank details in order to receive online donations. 14

Step 6 – Submit webpage: Overview 6 Create your Localgiving.com web address Submit webpage Before submitting your webpage, you can create a web address that will allow supporters to find you easily. 15

What does it cost? Commission on donations, of which: –c. 2% to PayPal (1.4% plus 20p) –3% CFs to help other groups –3% LG to allow us to run and process payments Annual Subscription: –£72 inclusive of VAT per year –(First 3 months no obligation free)

Keeping your webpage up to date and extra help (master class) Important to keep your webpage updated with news, activities and new projects Materials and on-going support to help you promote your webpage Training sessions and workshops Help Desk assistance at Localgiving.com 17

We’re here to help! If you have any questions, please contact Localgiving.com by: Telephone:

What the charities say “Brilliant! We raised so much money.” Joanne Anning, Jeremiah’s Journey “An excellent idea for small charities like mine because it would give us the publicity we need.” Shobha Srivastava, Hindu Nari Sangh We have always dedicated a lot of time to fundraising applications but we never had the facility where people in the community could donate to us in such a quick and convenient way.” Kate Mukungu, Tyneside Women’s Health It’s very easy to log in and update our webpage, much easier that I thought it would be.” Sharon Kitcher, Powerpack “Excellent – a fantastic opportunity and a great incentive to raise money and awareness of our services.” Julie Nash, PPCC 19