Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Rural and Small Hospitals: Making a Big Difference in the Donation World Presented By: Lauren Fitting Community Outreach/Partnership Coordinator Lifeline of Ohio

Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Lifeline of Ohio Organ Procurement Organization that serves central and southeastern Ohio We cover 37 counties in Ohio (21 of which fall into Appalachian Region * ) and two in West Virginia We work with more than 70 hospitals many of which fall into a small or community/midsize bracket A member of Donate Life Ohio (a collection of organ, eye and tissue recovery agencies in Ohio) We partner with our colleagues on initiatives that impact our relationship with statewide groups such as the BMV or the Ohio Hospital Association *According to arc.gov Setting the Stage

Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Donation Attitudes & Interest According to the national 2012 National Survey of Organ Donation Attitudes and Behaviors conducted by Gallup 94.9 percent of Americans support or strongly support organ donation Of those surveyed, more respondents indicated information provided by a medical professional, clinic, or doctor's office (35.1 percent) was an important source compared with 2005 (28.4 percent) Individuals look to hospitals for donation information 2010 Ohio Anatomical Gift survey Hospitals and healthcare providers are the most trusted source for information about organ, eye and tissue donation 40% of Ohioans want information on donation from a hospital or healthcare provider In many of our communities, the local hospital is the key to sharing donation information with residents!

Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Donate Life Ohio teamed up with the Ohio Hospital Association, the Second Chance Trust Fund and the Ohio Department of Health to implement the campaigns Ran two campaigns ( and ) that coincided with HRSA’s national campaign Campaign materials were created by SCTF A website was created for participating hospitals Hospitals could log their participation Download resources Share Best Practices Honored hospitals of every size that embraced this life-saving initiative Hospitals supporting the cause earned points for their participation and receive Bronze, Silver, Gold and Platinum designations which were presented at the OHA annual meeting. Ohio Hospital Association Hospital Champions Campaign

Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Hospitals gained points by participating in various activities: Community Engagement and Education Donor Registration Opportunities Marketing and Communications Support This campaign allowed smaller hospitals the chance to shine! Activities needed to meet award criteria were based on the size of the hospital Smaller hospitals often had less ‘hoops’ to jump through to get activities approved These hospitals were often already active in their communities-adding the donation element was easy! Ohio Hospital Association Hospital Champions Campaign

Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Hospital Campaign Outcomes Campaign 57 Ohio hospitals participated (16 award winners from our area) They held more than 750 activities, programs and events to educate about donation Campaign 47 Ohio hospitals participated (10 award winners from our area) They held more than 1,300 activities, programs and events to educate about donation (double the previous year) Ohio Hospital Association Hospital Champions Campaign

Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Southeastern Ohio Regional Medical Center YearCommunity Education and Engagement Marketing and Communications Registration Opportunities Total Points Award Bronze Gold SEORMC built on past opportunities Their variety of activities included people from their entire community (high school students, employees, patients, seniors, etc.) They knew their community and navigated through opportunities to promote donation They made donation a part of their hospital ‘culture’

Lifeline of Ohio empowers our community to save and heal lives through organ, eye and tissue donation. Thank You! Have Questions? Contact: Lauren Fitting Community Outreach/Partnership Coordinator Lifeline of Ohio