Creating your social strategy

Your Time Isn’t Infinite (Neither is anyone’s attention span) Before you begin any social media plan – Determine the MAX amount of time and resources you can spend – Your efforts will be guided by this number – Use it to narrow your number of channels

Content Calendars Simple yet necessary – Create a spreadsheet of your messages Facebook – daily Google + - Daily Twitter – three times daily Blog – weekly Video – bi-weekly Pinterest – (all the time – it’s very addictive)

Social Media: It’s Rented You “rent” space on Facebook, Twitter, YouTube, etc. – Subject to their changes – Subject to their rules – Access to millions of potential consumers It’s were your publics are

Owned vs. Rented You “own” your website – Have to draw users there – Creating engaging communities in this area takes far more effort – You have complete control

The Rented Media Facebook Twitter YouTube/Vimeo Pinterest Google +

Take Facebook to the Next Level North Social Applications – Developed in partnership with Facebook – A “buffet” of applications including: Embed your YouTube channel Create a micro-commerce site (for top-selling merch.) Sweepstakes (with a built in contact management system) Create Groupon style deals for University students Donation page Much, much more

Applications with North Social

Google + Complaint: No one is there Solution – Think of Google + as a search engine optimization tool – Google ranks based on +1’s Add the button to your content Use the Google + search bar to monitor conversation – Find the influencers much easier that any other social site

Personalized Search Results

YouTube/Vimeo (Video) Video is a non-negotiable Doesn’t have to be time intensive – Most colleges have a group of free (or incredibly cheap), talented videographers on campus What are your campus groups already doing? – Can you share their efforts on University pages? Consider having a page per public you wish to reach

Interesting Tools: Fundraising New Alumni – Normally not very rich Solution: Micro-Donations – Kickstarter – allows you to raise funds for specific projects through social media with multiple small donations » Can add multi-media » Progress chart is public » Easy to spread the word and let others spread the word for you

Interesting Tools: Branding Pinterest – Newest of the shiny new tools Very high visual impact Shares to more popular sites – Great for branding Lifestyle boards (Oberlin is a GREAT example) Provides links to original material If you don’t you’re students still will

Interesting Tools: Pinterest

Interesting Tools: Branding Pinterest – Newest of the shiny new tools Very high visual impact Shares to more popular sites – Great for branding Lifestyle boards (Oberlin is a GREAT example) Provides links to original material If you don’t you’re students still will

Interesting Tools: Branding

Key Takeaways Changes are a part of the system, keep on the newest tech Determine your resources Determine your