PROMOTION PLAY!!! created by Brittany Marshall Begin here

T ENNESSEE C URRICULUM S TANDARDS STANDARD 4.0 The student will analyze promotional tools LEARNING EXPECTATIONS The student will: 4.1Examine the types of the promotions in marketing and management. 4.2Distinguish between institutional and promotional advertising. 4.3Differentiate between different types of advertising media. PERFORMANCE INDICATORS: EVIDENCE STANDARD IS MET The student: 4.1Analyzes the components of a promotional mix. 4.2Compares and contrasts the use of institutional and promotional advertising. 4.3Evaluates the advantages and disadvantages of advertising media. INTEGRATION/LINKAGES Mathematics, Social Science, Language Arts, Science, Technology, DECA, Art and Design SAMPLE PERFORMANCE TASKS ·Design an advertisement for a product or a service. ·Obtain local advertising rates from radio, television and newspaper companies. Marketing & Management I – Principles (Grades 9-12)

D IRECTIONS F OR P ROMOTION P LAY Split up into two equal teams. Print out the score card as instructed on Slide 4 and designate a scorekeeper for the game. Use the color-coded table on the scorecard to keep track of which questions have been answered. Write a number 1 or 2 in the provided spaces if a correct answer is given. If the correct answer is not given simply put an X in the space to show that the question has been answered. The scorekeeper is in charge of calculating and turning in the final scores. Click the right arrow to begin playing the game. The two teams will alternate turns after each question. Team 1 goes first. They must choose a bubble to click on and answer the question that corresponds. The numbers on the bubbles represent how many points that question is worth. After reading the question, that team must then work together to give the best answer for that question. Once an answer is given, click on the right arrow for the correct answer to be revealed. If the team answering the question is correct, they are awarded that many points, if they are incorrect no points are awarded. The action buttons at the bottom of each screen help you to navigate through the game. The left arrow will always take you back to the game board. The home icon will take you back to the first slide (the title page). The right arrow will always direct you to the next action you need to take. The team with the most points at the end of the game is the winner.

P ROMOTION P LAY : S CORE C ARD D IRECTIONS TO PRINT : P RESS THE E SCAPE KEY. C LICK ON THE WINDOWS ICON IN THE TOP LEFT CORNER. C LICK PRINT. U NDER “ PRINT RANGE ” CLICK THE RADIO BUTTON NEXT TO CURRENT SLIDE. C LICK OK AT THE BOTTOM TO PRINT. G O PICK UP SCORE CARD AT PRINTER AND RETURN TO GAME. P RESS THE SLIDESHOW ICON AT THE BOTTOM RIGHT TO BEGIN THE SLIDESHOW FROM HERE AND PROCEED AS INSTRUCTED

P ROMOTION P LAY

W HAT IS THE WORD THAT CORRESPONDS WITH THESE STATEMENTS ? Communication between buyers and sellers The function of informing, persuading, and influencing a consumer’s purchase decision

A NSWER (100 POINTS ) Promotion

W HICH COMPONENT OF PROMOTIONAL MIX IS CONDUCTED WITHOUT BEING FACE - TO - FACE WITH THE BUYER ?

A NSWER (100 POINTS ) Nonpersonal Selling

W HAT IS THE TERM THAT CORRESPONDS TO THE FOLLOWING DEFINITION ? unconventional, innovative, and low- cost marketing techniques designed to get consumers’ attention in unusual ways

Guerrilla Marketing A NSWER (100 POINTS )

W HAT DOES IMC STAND FOR ?

A NSWER (100 POINTS ) Integrated Marketing Communications

W HICH COMPONENT OF PROMOTIONAL MIX IS CONDUCTED FACE - TO - FACE WITH THE BUYER ?

A NSWER (100 POINTS ) Personal Selling

W HAT TYPE OF ADVERTISING PROMOTES A CONCEPT, IDEA, PHILOSOPHY OR GOODWILL OF AN ORGANIZATION ?

A NSWER (200 POINTS ) Institutional

W HAT ARE THE COMPONENTS OF PROMOTIONAL MIX ?

A NSWER (200 POINTS ) Personal Selling Nonpersonal Selling

W HICH COMPONENT OF PROMOTIONAL MIX INCLUDES ADVERTISING ?

A NSWER (200 POINTS ) Nonpersonal Selling

W HAT TYPE OF PROMOTION INCLUDES DISPLAYS ?

A NSWER (200 POINTS ) Sales Promotion

C OUPONS ARE INCLUDED IN WHICH TYPE OF PROMOTION ?

A NSWER (200 POINTS ) Sales Promotion

D IRECT MAILING IS A FORM OF WHAT TYPE OF MARKETING ?

A NSWER (200 POINTS ) Direct Marketing

A FIRM ’ S COMMUNICATIONS AND RELATIONSHIPS WITH ITS VARIOUS PUBLICS IS BETTER KNOWN AS WHAT ?

A NSWER (300 POINTS ) Public Relations

B UZZ M ARKETING AND V IRAL M ARKETING ARE INCLUDED IN WHAT BROADER CATEGORY OF PROMOTION ?

A NSWER (300 POINTS ) Guerrilla Marketing

W HAT IS THE TERM FOR MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING, GUERRILLA MARKETING, AND PUBLIC RELATIONS THAT STIMULATE CONSUMER PURCHASING AND DEALER EFFECTIVENESS ?

A NSWER (300 POINTS ) Sales Promotion

P AID, NONPERSONAL COMMUNICATION THROUGH VARIOUS MEDIA ABOUT A BUSINESS FIRM, NOT - FOR - PROFIT ORGANIZATION PRODUCT OR IDEA BY A SPONSOR IDENTIFIED IN A MESSAGE INTENDED TO INFORM OR PERSUADE MEMBERS OF A PARTICULAR AUDIENCE IS CALLED WHAT ?

A NSWER (300 POINTS ) Advertising

W HAT IS THE SUBSET OF THE MARKETING MIX IN WHICH MARKETERS ATTEMPT TO ACHIEVE THE OPTIMAL BLENDING OF THE ELEMENTS OF PERSONAL AND NONPERSONAL SELLING TO ACHIEVE PROMOTIONAL OBJECTIVES ?

A NSWER (300 POINTS ) Promotional Mix

G IVING OUT SAMPLES IS AND EXAMPLE OF WHICH TYPE OF PROMOTION ?

A NSWER (400 POINTS ) Sales Promotion

W HAT IS THE COORDINATION OF ALL PROMOTIONAL ACTIVITIES TO PRODUCE A UNIFIED, CONSUMER - FOCUSED PROMOTIONAL MESSAGE TERMED AS ?

A NSWER (400 POINTS ) Integrated Marketing Communications (IMC)

I NFOMERCIALS ARE AN EXAMPLE OF WHAT TYPE OF MARKETING ?

A NSWER (400 POINTS ) Direct Marketing

C USTOMERS, SUPPLIERS, STOCKHOLDERS, EMPLOYEES, THE GOVERNMENT, AND THE GENERAL PUBLIC ARE ALL REFERRED TO AS THE FIRM ’ S WHAT ?

A NSWER (400 POINTS ) Publics

W HAT IS IT CALLED WHEN AN ORGANIZATION PAYS TO BE ASSOCIATED WITH A PARTICULAR EVENT, CAUSE, OR IMAGE ?

A NSWER (400 POINTS ) Sponsorship

W HICH TYPE OF SALES PROMOTION IS PICTURED HERE ?

A NSWER (500 POINTS ) Display

T HIS PICTURE REPRESENTS WHICH COMPONENT OF THE PROMOTIONAL MIX ?

A NSWER (500 POINTS ) Nonpersonal selling

P ICTURED HERE IS AN EXAMPLE OF PRODUCT DEMONSTRATION, WHICH IS INCLUDED IN WHICH BROAD CATEGORY OF PROMOTION ?

A NSWER (500 POINTS ) Sales Promotion

P ICTURED HERE IS AN EXAMPLE OF WHICH TYPE OF DIRECT MARKETING ?

A NSWER (500 POINTS ) Direct Mailing

W HICH TYPE OF SALES PROMOTION IS PICTURED HERE ?

A NSWER (500 POINTS ) Coupons