YUM Brands Inc.
YUM Reporting Segments YUM U.S. YUM China YUM Restaurants International YUM India
YUM Concepts KFC Pizza Hut Taco Bell Little Sheep
INDUSTRY COMPETITION Competition: Competing For: QSR Restaurants Supermarkets Convenience stores Coffee shops Snack shops Food Quality Price Convenience Location Concepts Consumer Tastes
PRINCIPAL COMPETITION Mc Donald’s Corporation Starbucks Corporation Wendy’s Company Burger King Worldwide Darden Restaurants Corporation
PRINCIPAL PRODUCTS Fried / Non Fried Chicken Tacos, Burritos, Quesadillas, Salads, Nachos Pizza, Hot Wings Hot Pot Stews
MARKET SHARE
INDUSTRY TREND
INDUSTRY ISSUE # 1 Exchange Rates
RISING COMMODITY PRICES INDUSTRY ISSUE # 2 RISING COMMODITY PRICES
Oversaturation in United States INDUSTRY ISSUE # 3 Oversaturation in United States
Healthier options / Health trends INDUSTRY OPPORTUNITY Healthier options / Health trends
INDUSTRY OPPORTUNITY EMERGING MARKETS
YUM BRANDS GROSS REVENUE 2012 $13.866 Billion
INDUSTRY TOTAL GROSS REVENUE 2012 $195.2 Billion
COMPETITORS GROSS REVENUE 2012
GROSS PROFIT MARGIN
YUM BRANDS STOCK PRICE
YUM BRANDS 3 YEAR TREND ANALYSIS REVENUES AND GROSS PROFIT
INTELECTUAL PROPERTY & TECHNOLOGY
MISSION OF YUM BRANDS Build leading brands across China in every single category Drive aggressive International expansion and build strong brands everywhere Dramatically improve U.S. brand positions, consistency and returns Drive industry leading long-term shareholder and franchise value
CORE COMPETENCIES
INBOUND LOGISTICS
VERTICAL INTEGRATION INBOUND OUTBOUND CORE COMPETENCY
PRIMARY GEOGRAPHICAL MARKETS
MARKETING STRATEGIES KIDS GETTING MORE FOR LESS CONVIENCE FACTOR LOYALTY PROGRAMS