A centre of expertise in digital information managementwww.ukoln.ac.uk Brian Kelly UKOLN University of Bath Bath, UK UKOLN ISC is supported by: This work is licensed under a Creative Commons Attribution- 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Twitter: Blog: Twitter: #iwmw12 #P0 Welcome to the Institutional Web Management Workshop 2012 “ Embedding Innovation ”

A centre of expertise in digital information managementwww.ukoln.ac.uk 2 2 You are free to: copy, share, adapt or re-mix; photograph, film or broadcast; blog, live-blog or post video of this presentation provided that: You attribute the work to its author and respect the rights and licences associated with its components. Idea from Cameron Neylon Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero. Social Media Icons adapted with permission from originals by Christopher Ross. Original images are available under GPL at:

This year’s theme ….

A centre of expertise in digital information managementwww.ukoln.ac.uk This year’s theme …. Embedding Innovation

A centre of expertise in digital information managementwww.ukoln.ac.uk Context The known knowns: £9,000 fees Growth in use of Cloud services, mobile access, social media, open data, … The known unknowns: Effect of £9,000 fees: levels of funding; user expectations; … Sustainability of services: in the Cloud and in-house The unknown unknowns: Google / Facebook / … go out-of-business? Poppleton University forced to close 5

A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW History Early Years Launch at KCL IWMW brand “Who will rid me of this troublesome beast?” Professor John Slater, PVC Learning & Teaching at University of Kent

A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW History Growth of the community “A Controversial Proposal” Derek Law, University Librarian & Director of Information Strategy at University of Strathclyde on: “Avoiding turf wars, hiding real ownership costs, not scaring the management and letting everyone else think it was their idea” 175 participants June, finished day before England vs Brazil First live video-streaming of plenary talks

A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW History 8 The Web Management Years CMS: our shared challenges There Is No Silver Bullet The CMS Panel WiFi / London Bombing Professor Melville, VC, University of Kent on “exciting opportunities” Transforming the Organisation: talks on Web strategies, e-business, intranets, …

A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW History The Web 2.0 Years Let the Students do the Talking... Can Your Web Site Be Your API? Developing a Web 2.0 Strategy What Does Openness Mean to the Web Manager? Science in the YouTube Age Unleashing the Tribe 150+ people watched live video stream

A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW History The Economic Cloud Launch of iwmw.ukoln.ac.uk Headlights on Dark Roads “Responding to Change”: Marketing and Other Dirty Words Using activity data to support your users Embedding Web 2.0 “The Web In Turbulent Times”: ‘So what do you do exactly?’ In challenging times justifying the roles of the web teams No money? No matter - Improve your website with next to no cash

A centre of expertise in digital information managementwww.ukoln.ac.uk ‘Times They Are A-Changing’ Perfect storm hits higher education: Credit crunch New government Student fees Continued technological development Need to be able to respond to changing environment 11

A centre of expertise in digital information managementwww.ukoln.ac.uk Who Provides IWMW? 12 IWMW : Provided by UKOLN Chaired by Brian Kelly (all) and Marieke Guy ( ) IWMW 2012: Provided by Innovation Support Centre (ISC) at UKOLN

A centre of expertise in digital information managementwww.ukoln.ac.uk JISC ISC at UKOLN 13 UKOLN ISC is “a JISC-funded initiative which supports innovation in the Higher and Further Education sectors of the UK”

A centre of expertise in digital information managementwww.ukoln.ac.uk IRG at UKOLN 14 IRG at UKOLN: “delivers UKOLN’s contribution to the Digital Curation Centre and an ever evolving portfolio of research projects”

A centre of expertise in digital information managementwww.ukoln.ac.uk Challenges of Innovation Event amplification: Exploiting: WiFi networks Mobile devices Widely-used tools (e.g. Twitter) To facilitate: Discussions Exchange of ideas for participants 15

A centre of expertise in digital information managementwww.ukoln.ac.uk Janet McKnight keeping up-to-date at #IWMW11 while on maternity leave 16 Event amplification: Exploiting WiFi networks; video- streaming; etc. To: Amplify discussions Share ideas with a wider community of remote participants

A centre of expertise in digital information managementwww.ukoln.ac.uk Challenges of Innovation Nobody will turn up at future events 17 What’s the business model? What are implications for the future? This will be bad for everyone Perhaps we should block WiFi? We should charge the remote audience!

A centre of expertise in digital information managementwww.ukoln.ac.uk But: We don’t exist for the purpose of running events Our aim is “To keep web managers up-to-date with developments and best practices in order that institutions can exploit the Web to its full potential” So: We explore innovative approaches & share experiences Report launched today 18 Challenges of Innovation

A centre of expertise in digital information managementwww.ukoln.ac.uk Challenges of Innovation What is the purpose of: Institutional Web Teams? The institutional Web? Need to: Revisit such questions Challenge established assumptions Be willing to unlearn Are you: Part of a Strategic Web Team which supports (and informs) institutional strategies? 19 Feel free to tweet: What have you unlearnt over the years? What will you still have to unlearn?

A centre of expertise in digital information managementwww.ukoln.ac.uk Community as Open Development Strong culture of collaboration and sharing Initially using JISCMail (and F2F events) Now use of social media: Blogs Twitter Lanyrd Google Apps 20 And always-connected staff: 86% of survey use mobiles in bed for work purposes! (non-random survey!)

A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW As a Community Lanyrd 21

A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW as a Community Lanyrd 22

A centre of expertise in digital information managementwww.ukoln.ac.uk Discussion About Cookies Bottlenose 23 Much of the recent discussion about the ICO’s ‘cookie law’ took place on Twitter. Bottlenose.com can be used to explore the discussions.

A centre of expertise in digital information managementwww.ukoln.ac.uk Discussion About Cookies Bottlenose 24

A centre of expertise in digital information managementwww.ukoln.ac.uk Discussion About Cookies Bottlenose 25 Various tools can be used to provide ‘personalised newspapers’ based on links tweeted, RSS feeds, …

A centre of expertise in digital information managementwww.ukoln.ac.uk Google+ 26 Scope for periodic Google Hangouts?

A centre of expertise in digital information managementwww.ukoln.ac.uk LinkedIn groups: UK HE Web Professions Web 2.0 for Higher Education … 27

A centre of expertise in digital information managementwww.ukoln.ac.uk Over to You!

A centre of expertise in digital information managementwww.ukoln.ac.uk

A centre of expertise in digital information managementwww.ukoln.ac.uk Thanks to Our Sponsors TerminalFour Sponsored session 30 Statistics into Decisions Event amplification / poster Siteimprove Inserts in delegate pack Gas Mark 8 Event amplification Jadu Badges & lanyards

A centre of expertise in digital information managementwww.ukoln.ac.uk Let IWMW 2012 Begin!