Data Centre Global Benchmarking 2011 City Level (Simplified) Profile

Contents Weighting Model OverviewWeight Labour Availability and Quality45 Presence of an Industrial Cluster20 Infrastructure and Accessibility20 General Business Environment10 Living Environment5 Employee TypeProfile Head count Information Technology Computer Operator2 Data Entry Clerk2 Database Analyst10 Engineering Technician4 MIS Manager1 Network Engineer2 Senior Manager1 Software Programmer2 Systems Analyst2 Systems Designer1 Systems Manager1 Technology Engineering Specialist2

fDi Benchmark Matrix The fDi Benchmark Matrix shows the trade off between cost and quality across the 11 selected locations for the Data centre (NEW) profile. The average cost and quality score is 100 for the selected locations. Source: fDi Intelligence, from the Financial Times Ltd

fDi Benchmark Matrix The matrix is based on the weighting and cost model for the Data centre (NEW) profile. The weighting model identifies the key location criteria for the project and the cost model shows the primary cost inputs for the operation. The cost and quality scores are calculated using real data on all the location requirements and cost inputs. The results indicate the different location solutions for the investor as follows:  London, NYC, Tokyo offer higher quality but at higher cost  Belfast, Dublin, Scotland and Oslo offer lower cost, but at lower quality The Operating Cost value is in GBP - United Kingdom Pound LocationQualitative Score Operating Cost Index Operating Cost Value Belfast ,811,951 Dublin ,829,300 Dusseldorf ,887,721 Helsinki ,611,199 London ,498,738 NYC ,740,260 Oslo ,237,846 Paris ,070,423 Scotland ,591,660 Zurich ,723,081 Tokyo ,861,638 Source: fDi Intelligence, from the Financial Times Ltd

Location Attractiveness Index The location attractiveness index shows the overall attractiveness of the 11 selected locations for the Data centre (NEW) profile. The ratio of quality to cost is 50:50 Source: fDi Intelligence, from the Financial Times Ltd

Cost Quality Competitiveness The cost quality competitiveness uses the results of the fDi Benchmark Matrix to show the value for money of each location option. The graph shows that:  The top locations offering the highest quality for a given level of cost are NYC, Scotland and Tokyo  NYC, Tokyo and Paris offer an above average level of quality and good value for money as their relative quality is higher than their relative cost. Source: fDi Intelligence, from the Financial Times Ltd

Cost Competitiveness The annual operating cost calculation for Data centre (NEW) is based on the following primary input costs: Labour Cost, Property and Telecoms The average cost across the selected locations for Data centre (NEW) is GBP The greatest cost saving between the selected locations is GBP per annum The values in the chart below are in GBP - United Kingdom Pound Source: fDi Intelligence, from the Financial Times Ltd

Cost Competitiveness 8 The locations with the lowest operating costs are Belfast, Scotland and Helsinki In terms of the individual cost factors, the locations with the lowest costs are:  Labour Cost: Scotland and London  Property: Dusseldorf and Helsinki  Telecoms: Zurich, Dublin and Oslo The values in the table below are in GBP - United Kingdom Pound Location Labour CostPropertyTelecoms Belfast 950,371822,93838,640 Dublin 1,513,0981,299,79116,409 Dusseldorf 1,939,354922,61725,749 Helsinki 1,568,083981,80761,307 London 1,424,8005,035,29738,640 NYC 2,039,4531,662,16638,640 Oslo 1,861,3941,354,06722,384 Paris 1,602,8612,422,60244,958 Scotland 986,6541,566,36538,640 Zurich 2,638,8332,067,97116,275 Tokyo 1,870,8483,897,51193,278 Source: fDi Intelligence, from the Financial Times Ltd

Quality Competitiveness The quality competitiveness assessment is based on the weight model for the Data centre (NEW) profile which assseses each location across the following location factors: General Business Environment, Labour Availability and Quality, Presence of an Industrial Cluster, Infrastructure and Accessibility and Living Environment. The average score for the selected locations is 100. The locations with the highest quality scores are Tokyo and London Source: fDi Intelligence, from the Financial Times Ltd

Quality Competitiveness In terms of the individual quality factors, the locations with the highest scores are:  General Business Environment: Zurich, Dublin and Helsinki  Labour Availability and Quality: Tokyo, NYC and London  Presence of an Industrial Cluster: Tokyo, London and Paris  Infrastructure and Accessibility: London, Paris and NYC  Living Environment: NYC, London and Scotland Location General Business Environment Labour Availability and Quality Presence of an Industrial Cluster Infrastructure and Accessibility Living Environment Belfast Dublin Dusseldorf Helsinki London NYC Oslo Paris Scotland Zurich Tokyo Source: fDi Intelligence, from the Financial Times Ltd

General Business Environment The quality competitiveness breakdown for General Business Environment for the Data centre (NEW) profile is shown below The locations with the highest overall scores for General Business Environment are Zurich, Dublin and Helsinki Source: fDi Intelligence, from the Financial Times Ltd

General Business Environment In terms of the individual quality criteria within General Business Environment, the locations with the highest scores are: Economic growth and stability: Paris, Tokyo and NYC (NY) Operating risk: Zurcih, Helsinki and Dublin Taxation and incentives: Dublin, Zurich and Scotland Access to finance: Helsinki, Oslo and Zurich Regulatory environment: Dublin, Oslo and Helsinki Location Economic growth and stability Operating risk Taxation and incentives Access to finance Regulatory environment Belfast Dublin Dusseldorf Helsinki London NYC Oslo Paris Scotland Zurich Tokyo Source: fDi Intelligence, from the Financial Times Ltd

Labour Availability and Quality The quality competitiveness breakdown for Labour Availability and Quality for the Data centre (NEW) profile is shown below The locations with the highest overall scores for Labour Availability and Quality are Tokyo, London and NYC (NY) Source: fDi Intelligence, from the Financial Times Ltd

Labour Availability and Quality In terms of the individual quality criteria within Labour Availability and Quality, the locations with the highest scores are: Overall size of labour market: London, Tokyo and NYC Tightness and competition for labour: Dublin, London and NYC Experienced industry-specific staff: Tokyo, London and NYC Non-experienced staff: NYC Helsinki and Paris Flexibility of labour regulations: Tokyo, Zurich and London Location Overall size of labour market Tightness and competition for labour Experienced industry- specific staff Non- experienced staff Flexibility of labour regulations Belfast Dublin Dusseldorf Helsinki London NYC Oslo Paris Scotland Zurich Tokyo Source: fDi Intelligence, from the Financial Times Ltd

Presence of an Industrial Cluster The quality competitiveness breakdown for Presence of an Industrial Cluster for the Data centre (NEW) profile is shown below The locations with the highest overall scores for Presence of an Industrial Cluster are Tokyo, Paris and London Source: fDi Intelligence, from the Financial Times Ltd

Presence of an Industrial Cluster In terms of the individual quality criteria within Presence of an Industrial Cluster, the locations with the highest scores are: Size of industry: Tokyo, Paris and London Track record: London, Tokyo and Paris Research and Development Capabilities: Tokyo, NYC and Helsinki Proximity to consumers:NYC, Tokyo and Dusseldorf Export competitiveness: NYC, Helsinki and Dublin Industry Specialisation: Zurich, Oslo and Paris Location Size of industry Track record R & D Capabilities Proximity to consumers Export competitive ness Industry Specialisati on Belfast Dublin Dusseldorf Helsinki London NYC Oslo Paris Scotland Zurich Tokyo Source: fDi Intelligence, from the Financial Times Ltd

Infrastructure and Accessibility The quality competitiveness breakdown for Infrastructure and Accessibility for the Data centre (NEW) profile is shown below The locations with the highest overall scores for Infrastructure and Accessibility are London, NYC and Paris Source: fDi Intelligence, from the Financial Times Ltd

Infrastructure and Accessibility In terms of the individual quality criteria within Infrastructure and Accessibility, the locations with the highest scores are: Access to major overseas markets: London, Dusseldorf and Paris Quality of local infrastructure: Tokyo, Paris and NYC (NY) Quality of utilities: Tokyo, Dusseldorf and Helsinki Quality of ICT infrastructure: Helsinki, Oslo and London Location Access to major overseas markets Quality of local infrastructure Quality of utilities Quality of ICT infrastructure Belfast Dublin Dusseldorf Helsinki London NYC Oslo Paris Scotland Zurich Tokyo Source: fDi Intelligence, from the Financial Times Ltd

Living Environment The quality competitiveness breakdown for Living Environment for the Data centre (NEW) profile is shown below The locations with the highest overall scores for Living Environment are London, Helsinki and NYC Source: fDi Intelligence, from the Financial Times Ltd

Living Environment In terms of the individual quality criteria within Living Environment, the locations with the highest scores are: Cost of living: Scotland and Helsinki Attractiveness for international staff: London, NYC and Zurich Location Cost of living Attractiveness for international staff Belfast Dublin Dusseldorf Helsinki London NYC Oslo Paris Scotland Zurich Tokyo Source: fDi Intelligence, from the Financial Times Ltd

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