Bye-Bye NOLA Michael Hunt VP, Enterprise Applications PBS

NOLA >Network Operations Logging Application >PBS “homegrown” application >Supports the distribution of schedule information >Supports flow of information to automation >Current generation in operation since 1992

Orion v1.0 >Web-based application >Supports the collection of program info >Replaced former PDB – program database >In operation since 2001

NOLA needs to be replaced > Built to support processes in place since the 70s >It’s broken! >Cannot support >File-based contribution and distribution >Frame accurate timings >The growing number of versions >BroadView was selected to replace NOLA >Implementation design began in early 2004 >Needed time to consider systems supporting stations >Significant effort to future-proof plans

Orion v1.0 needs to be upgraded >Current version of Orion cannot support >Association between program information and media >Not built to allow for the submission of spots >Not built to allow for the submission of media files >Completing Orion v2.0 development >Will be compatible with BroadView

Operational Impacts of Change >Guiding Principles >High-level Information Flow >Key Impacts >Program Information Hierarchy >PODS v4 and Reporting >Timeline

Guiding Principles In support of external and internal deployment >Reduce duplicative tasks (ie: re-keying, re- creation of reports, etc.) >Automate to minimize the number of hand-offs >Promote clear ownership and accountability for tasks

Guiding Principles In support of external and internal deployment >Communicate key concepts and solicit feedback from key stakeholders >Do No Harm >Minimize the initial impacts on producers, distributors, and station operations

High-level Information Flow Orion v1.0 Producers And Distributors NOLA Stations Using Myers/Protrak Stations Using Scout/ Programs Plus! PODS v2 Today Traffic Reports Posted In PBS Connect Manual, monthly data push ACE Stations and those using BroadView Orion v2.0 Producers And Distributors BroadView Stations Using Myers/Protrak Stations Using Scout/ Programs Plus! PODS v4 Traffic Reports Posted In PBS Connect Future

Key Impacts of the Change >Positioned to manage the submission of spots >Processes and systems to support ingest >Streamline repacks >Timings will no longer be estimated >Approximate >Technically Evaluated >Timing information will be frame accurate >More detailed rights information >“Usage Dates” will govern program availability

Key Impacts of the Change >NOLA subscripts are going away >In their place: Package Types >Other characteristics tracked separately: >Revision Number >CC >SAP >DVI >Aspect Ratio >NOLA Codes will continue to be generated >i.e. Episode-level – NOVA >Stations highly dependent >Distributed via PODS v4 >Will continue to appear on reports

Program Information Hierarchy Mapping Master Deal Program Item Deal Package Revision(s) Program Contract (PAA) Program Acceptance Agreement Episode Version Repack(s) What was formerly Will soon be

Hierarchy Example - Clifford Revision1: King Mac w/ Kraft Spot Master Deal: Clifford’s Puppy Days Deal: Clifford’s Puppy Days Season 3 Program Item: Another Fine Mess Package: SD|Base Program Item: King Mac Program Item: Cyber Puppy Problems Package: SD|Base Package: SD|Base Revision1: Another Fine Mess w/ Kraft Spot Revision2: Cyber Puppy Problems w/ Target Spot Revision2: King Mac w/ Juicy Juice Spot Revision1: Cyber Puppy Problems w/ Kraft Spot

Hierarchy Example - Nova Revision1: Dirty Bomb w/ Ford Spot Master Deal: NOVA Season 3 Deal: NOVA: Dirty Bomb Program: Fire Wars Package: SD|Base Program: Dirty Bomb Program: DNA & You Package: SD|Base Package: SD|Base Revision1: Fire Wars w/ Home Depot Spot Revision1: DNA & You w/ Nabisco Spot Revision2: Dirty Bomb w/ Chevy Spot Revision1: DNA & You w/ HP Spot Deal: NOVA: Fire Wars Deal: NOVA: DNA & You Package: HD|Base

Package Types >Base >Unedited >Stacked >Stacked Unedited >Embedded Promo >Reinvented Breaks >Pledge >Pledge Event >Short >Spot Unique types for Standard, Widescreen & High Definition Programs

Packages – not Versions Media Inventory Format Sheet Provides Package Structure UCC Provides Underwriting Information Content Cut 1 Content Cut 2 Content Cut 3 Underwriter 1 Underwriter 2 = Package ABC Content Cut 1 Content Cut 2 Content Cut 3 Underwriter 1 Underwriter 2 Media Inventory Program Ad Copy Media Inventory Content Cut 1 Content Cut 2 Content Cut 3 Underwriter 1 Underwriter 2 + Information about the media is submitted via Orion v2.0 … Physical media arrives at PBS and is associated with BroadView media records … Program packaging information is based on forms submitted via Orion v2.0 … Package is assembled via BroadView …

PODSv4 and Reporting >Stay in your seats! >Detailed Session today at 10:45am

Reporting >All current NOLA reports will come from BroadView in some form >Program Offers >Schedule Listings – Advance Schedule, Alpha List, OPSLOG, Program Lineup and Timings (PLT), and corresponding revisions >Reports will be available from PBS Connect >Key data elements will be indexed and fully searchable

PBS Connect >PBS Connect’s program search pages will be reformatted >Data will be more easily found >Streamlined process for publishing pages

Timeline >Training has started >Extensive testing May and into June >BroadView’s current ‘go live’ is slated for late June 2005 >PODS v4 will start producing files at the same time >PODS v2 will continue to produce files in parallel for one week containing day-of-air changes only

Questions? Michael Hunt VP, Enterprise Applications PBS