Choosing a location will be one of the most important decisions that you will make Choosing a bad location could spell disaster Choosing a good location could mean instant success. The type of location you choose will depend on the type of business you decide to operate. For example: clothing store, hair salon, manufacturing, restaurant, construction, etc…
Downtown areas (Main Street) Neighborhood Shopping Centers (Plaza’s) Community Shopping Centers (The Mall) Regional Shopping Centers (Smart Centers) Stand-Alone Stores (Cambridge Soccer Club) Warehouses Industrial Parks Operate from Home
Advantages Central Likely to attract shoppers Disadvantages Parking Problems Crime Distance from suburbs
Advantages Low Rent Supermarkets bring in customers Disadvantages Attracts only customers who live in area
Advantages Anchor stores bring in customers Moderate rent Disadvantages Distance is too great when convenience is important
Advantages Attracts customers from a large area Anchor stores bring in traffic Disadvantages High rent
Advantages Rent can be lower Little or no competition next door Disadvantages Extra costly to advertise No anchor stores to draw in traffic
Advantages Low rent Can charge lower prices Disadvantages Customers may not be aware of your business Spend more on advertising your existence No anchor stores to attract customers
Advantages Cheaper to operate from home Low rent, utilities, etc… Disadvantages May be too difficult for customers to find Spend more to advertise Too many interruptions
Use the Internet e.g. MLS.ca Community newspaper Drive/walk around town and observe Get a Real Estate Agent to help you Local Chamber of Commerce
Open the word file and follow the instructions to locate a place to operate your venture, along with the equipment that you will need to begin operating. Fill out the chart and total your costs. This will help you form your Balance Sheet