The Nomination Process
Joining the Race Self Announcement –Candidates announce they are running for office usually in a public event. Exploratory Committee –A group which evaluates the chances of a candidate winning the election/nomination. – Draft
Establishing a Campaign Organization Local Campaign - Small Group of Volunteers Help Elect Officials. Presidential Campaign -Thousands of Volunteers -Paid Staff Members -Campaign Manager -Public Opinion Pollster -Media Consultant -Fun Raising Specialists -Accountants -Lawyers. -Offices in every stat and major cities.
Building a War Chest How? Phone Calls Websites Fundraisers s Obama vs Romney
Developing Campaign Strategies and Themes Tone -Positive vs Negative Theme -“Simple Idea Repeated Over and Over” Obama Romney “Big Change”
Developing Campaign Strategies and Themes Targeting –What is targeting? –What types of groups are being targeted in this election?
Reaching Voters Retail Politics –Meet and Greet Style with Direct Personal Contact. Wholesale –Reaching Voters on the Large Scale Microtargeting –Targeting a Specific Small Group of Voters
Retail, Wholesale, or Microtargeting MF5Pshttp:// MF5Ps live/video/clinton-at-mcdonalds/2871/ live/video/clinton-at-mcdonalds/2871/ JU1NlEhttp:// JU1NlE
Locking Up the Nomination Democratic and Republican National Conventions –Candidate is Selected and the Vice President is Chosen. –Opportunity to Celebrate the Party