UNIVERSITY OF TEXAS AT DALLAS ANA KESSLER DANNY NGUYEN CRISTIN PADGETT GROUP5JONES ANDY CASTANEDA NARGAS HAGHIGHI PAULETTE SUSTAINABILITY

PROBLEM DEFINITION GROUP5JONES

STATEMENT OF MARKETING RESEARCH DESIGN MARKETING RESEARCH PROBLEM: UTD SUSTAINABILITY LEVEL OF AWARENESS Research Questions: 1. How would you rate the extent of your awareness of some campus sustainability initiatives at UTD? 2. How would you rate the extent of your awareness with respect to some aspects of the UTD Sustainability Program? 3. How would you rate the extent of your awareness of some campus sustainability initiatives at UTD? GROUP5JONES

HYPOTHESES: UTD SUSTAINABILITY LEVEL OF AWARENESS IS LOW  Marketing Research Problem is the information that the market research needs to provide in order to solve the problem.  Management Decision Problem is when we need to make a decision related to the Research Problem. GROUP5JONES STATEMENT OF MARKETING RESEARCH DESIGN

RESEARCH DESIGN GROUP5JONES

RESEARCH DESIGN RESEARCH DESIGN: DESCRIPTIVE AND EXPLORATORY RESEARCH DATA COLLECTION: Method of Data Collection: 1. Primary: Qualtrics Survey Questionnaire. 2. Secondary: research reports, books, Internet, television, and newspapers Sampling Technique Employed: Convenience Sampling Questionnaire description: Specific questions to obtain statistically useful information from our target market GROUP5JONES

Example Questions: 1. How would you rate the extent of your awareness of some campus sustainability initiatives at UTD. 2. How would you rate the extent of your awareness with respect to some aspects of the UTD Sustainability Program. 3. How would you rate the extent of your awareness of some campus sustainability initiatives at UTD. GROUP5JONES RESEARCH DESIGN

RESULTSRESULTSRESULTSRESULTS GROUP5JONES

Group 5 Jones How would you rate the extent of your awareness with respect to the following aspects of the UTD Sustainability Program.*

Group 5 Jones How would you rate the extent of your awareness of the following campus sustainability initiatives at UTD.*

Group 5 Jones How would you rate your awareness of the recognition UTD has received for campus sustainability initiatives.*

DAT A SAMPLE SIZE: 331 GROUP5JONES DESCRIPTION DEMOGRAPHICS OF DATA SET: OF DATA SET: CURRENT UTD STUDENTS

DATA ANALYSIS: USED TO ANSWER RESEARCH QUESTIONS, EXPLICITY STATE HYPOTHESES HYPOTHESES: UTD SUSTAINABILITY LEVEL OF AWARENESS IS LOW TESTS USED: HISTOGRAM FREQUENCY GROUP5JONES DATA DESCRIPTION

1. UTD has an Office of Sustainability 2. UTD has a University Sustainability Committee 3. UTD Facilities Management manages a Sustainability web page 4. UTD Facilities Management shares sustainability information on their Facebook page 5. UTD offers an environmental sciences minor GROUP5JONES DATA ANALYSIS Where: 1 is the lowest level of awareness and 5 is the highest level of awareness Generally speaking, the level of awareness for any of these UTD Sustainability Programs is very low LEVEL OF AWARENESS WITH RESPECT TO THE FOLLOWING UTD SUSTAINABILITY PROGRAMS:

GROUP5JONES DATA ANALYSIS Where: 1 is the lowest level of awareness and 5 is the highest level of awareness Generally speaking, the level of awareness for these sustainability initiatives at UTD is low LEVEL OF AWARENESS WITH RESPECT TO UTD SUSTAINABILITY INITIATIVES: 1. Sustainable building construction 2. Paper, cardboard, and bottle recycling program 3. Inkjet and toner recycling program 4. Hazardous waste material recycling program (batters, light bulb, and e-waste) 5. Compost of organic landscape material and pre-consumer food waste dining hall 6. University Village and Residence Hall recycling programs 7. Water bottle refilling stations

1. ZipCar car-share program 2. On campus greenhouse responsible for growing most of UTD’s perennial flowering plants 3. Community garden 4. Use of drought tolerant plant species in campus landscaping 5. Earth Week 6. New Campus parking garage uses renewable energy sources and LED lighting 7. UTD Comet Cruiser Shuttle System GROUP5JONES DATA ANALYSIS Where: 1 is the lowest level of awareness and 5 is the highest level of awareness LEVEL OF AWARENESS WITH RESPECT TO UTD SUSTAINABILITY INITIATIVES: Generally speaking, the level of awareness for these sustainability initiatives at UTD is low

GROUP5JONES LIMITATIONS 1. Time Constraints 2. Lack of Money 3. Readily Available Access to Data 4. Marketing Research Problem Definition WHAT COULD HAVE BEEN DONE BETTER? LIMITATIONS 1. More Time 2. More Money 3. More Data 4. More Results  Larger Sample Size  Less-Biased

GROUP5JONES LIMITATIONS 1. Maintain relevant data and information 2. Distribute survey questionnaires periodically 3. Gather Funds to set up an on-campus event 4. Set up security measures to prevent biased results 5. New marketing research problem (greater scope)

CONCLUSIONS & RECOMMENDATIONS GROUP5JONES

According to our Marketing Research, UTD SUSTAINABILITY LEVEL OF AWARENESS IS LOW The decision maker should have one GOAL in mind: TO CREATE ENVIRONMENTAL AWARENESS OF UTD SUSTAINABILITY Big Question is: HOW? GROUP5JONES CONCLUSIONS & RECOMMENDATIONS

MARKETING STRATEGY GROUP5JONES CONCLUSIONS & RECOMMENDATIONS 1.Print up recycled paper-posters that summarize UTD’s sustainability priorities and goals. 2.Implement an eye-catching “Sustainability Corner” on UTD’s website 3.Send out s with a link to UTD’s latest sustainability report 4.Host semi-annually “Green Fairs” 5.Create bulletin boards where sustainability information is rotated monthly 6.Provide sustainability tours 7.Share electricity/water/waste & recycling bills with students 8.Create a blog/facebook page just for UTD Green, where students can share their personal sustainability accomplishements 9.Implement quarterly recognition program for students that champion sustainability 10.Create sustainability challenges, pitting facilities/students/groups/classes against each other

QUESTIONS?QUESTIONS?QUESTIONS?QUESTIONS? GROUP5JONES

THANK YOU ANA KESSLER DANNY NGUYEN CRISTIN PADGETT ANDY CASTANEDA NARGAS HAGHIGHI PAULETTE JONES