Clocky, The Run Away Alarm Clock Nicholas G. Block MIS 304 November 16, 2011

Clocky

NaNda Home Origins Features Success Upgraded Versions

Origins Invented For an Industrial DESIGN CLASS BY GAURI NANDA, THEN A GRADUATE STUDENT AT MIT MEDIA LAB, CLOCKY WON THE 2005 IG NOBEL PRIZE IN ECONOMICS The original prototype was built in three days and was covered in shag carpet to appear like a pet. Several months after a description was posted on the Media Lab website, pictures of Clocky were picked up on various technology product blogs including Gizmodo, Engaget, and BoingBoing. Nanda filed for a patent and, with support from her family, left MIT after a master’s degree to found Nanda Home and develop the invention for commercial production

FEATURES The device functions as a regular alarm clock, except that it moves on its own power when the snooze button is pressed a second time A microprocessor ensures that the device will move at a random speed direction, and around obstacles, using a different route each time Large wheels on shock absorbers extend beyond the top of the clock to protect it from impact should it roll off a nightstand. By the time the alarm sounds again the device is in a place unknown to the user, who is forced to determine where it is, and possibly walk to that location to press the snooze button again.

success Rather than sell the Clocky concept, inventor Gauri Nanda started her own online retail store, Nanda Home, to market her product. By 2008, Clocky had brought in $2 million in revenue.

UPGRADED VERSIONS TOCKY- SAME CONCEPT AS CLOCKY, BUT WITH A NEW DESIGN AND AN MP3 PLAYER BUILT IN. You can also record messages using his built-­‐in microphone. Fill Tocky with reminders for yourself, or wake-­‐up greetings for the snoozers in your life! Tocky tints are individual protective skins that add color to Tocky's shell. Change tints as often as you change your sheets!

REFERENCES http://www.clocky.net/ http://www.earlytorise.com/2011/01/11/have-you-heard-of-clocky/ http://www.shmula.com/interviewing-clocky/356/ http://garry.posterous.com/living-the-dream-clocky-1-lone

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