 No Blinger today  Staple the rubric to the back of your Tone Word Portrait and place it in the basket. MONDAY 9/17/12

 The claim is like the mini thesis statement for your paragraph.  It takes a position on the question and offers and answer.  Format: X leads to Y EX: Chivers manipulates readers’ emotions by using diction and parallel structure to convey hi negative view of the US military. MAKING A STRONG CLAIM

 Ethos = Ethics  How ethical is a given person, product, or idea?  Related to credibility with a given audience  The speaker must establish credibility by showing that he or she has expertise in the subject and that he or she is unbiased (i.e., the speaker does not have an ulterior motive)  When we believe that the speaker does not intend to do us harm, we are more willing to listen to what he or she has to say. ETHOS

 When a trusted doctor gives you advice, you may not understand all of the medical reasoning behind the advice, but you nonetheless follow the directions because you believe that the doctor knows what he or she is talking about.  Professional football players have established their credibility in sports by playing in the NFL. If LaDanian Tomlinson tells us that Vizio is the best television for watching the game, we believe that he knows what he is talking about.  Is this good use of ethos? 3fdAAHQ EXAMPLES

 Consider the ethos of each of the following public figures. Then describe one or two public arguments, campaigns, or products that might benefit from their endorsements as well as several that would not. ETHOS IN ACTION