Report Writing

What is Account Service Person? A good adminsitrator –Letter writing –Contact report –Progress Report –Status Report –Field Check Report –Time Schedule Report –Filing –Production Estimates –Time tables

Advertising Agency Reports Accounts Report Agency Proposals General Analyisis REPORT WRITING - Meetings - Works - Accounts - Creative/Media - Advertising/Promo - Marketing Comm - Market - Product/Brand -Contacts - Work-in-progress - Status - Advertising - Promotion - Marketing Comm. - General Report

Contact Reports Objective –Record a contact (physical or non physcal) –Reaffirm decisions/agreements between Client & Agency –Inform people about current status, timing, next actions and people responsible. Contents –Decisions, agreements, timing, next actions & people responsible Distribution –Parties present at meeting & superiors (if not present in meeting) Publication –24 working hours (latest 48 working hours) after contact Note: If Client does not give feedback with 48 working hours after receipt of report, report is accepted.

Contact Reports Attention: –Cover every topic discussed –Be clear and brief (telegraphic) –Be specific & make sure of timings

CLIENT: Meadjohnson NO: 3/99 PRODUCT: EnfaDATE: June 4, 1999 MEETING DATE: June 4, 1999 PLACE: Client Office PERSON PRESENT - MEADJOHNSON: R.S. Admar, N. Firmansyah, Rita - PERWANAL: E. Budiyanti, I. Budiman DIST. LIST: HFM, RSA, NF, ACCOUNT, MEDIA, CREATIVE Client and Agency met to present cover of Enfa – Omega 9 medical folder. Conclusions and agreement were as follows: A. Medical Brochure: 1. Client felt the background color of medical brochure is too close to O-lac’s color. Agency will fine tune the color more towards goldish color so it will stand out and look different. 2. It was agreed that the body copy should be in bullet points and follows the guideline given by Client. 3. It was agreed that medical brochure should not have a tongue for note pad/flyer folder for cost efficiency (only a few doctors ask to keep the brochure and saving in terms of production). 4. Client advised that we cannot use Karina’s slide because she was in the previous Enfapro and her contract was expired. It was agreed to use the existing slides of babies or Tasha. B. Poster and Banner: 1. For Konika, Client decided not to use posters, only medical brochure and banner. Client advised that the banner will only have a ‘sablon’ quality so that the design and layout should be adjusted accordingly. Posters will be developed only for mothers (end users) and will be placed in doctor’s waiting room. Next Step: 1. Agency to provide a mock up of medical brochure (without visual and body copy) for Client to get a printing quotation (June 8) 2. Agency to revise body copy and send it to Client (June 8) 3. Agency to send a recommended slide and a toka for color background (June 8) 4. Agency to share with Client a Omega 9 logo master (June 9) 5. Agency to revise the banner. Prepared by: Concurred by: Contact Reports

Status Report Objective –Record status of an account at a particular time –Compile information; about the product or brand –Inform the brand management; Client & Agency Contents –Position, situation & condition of all work carried out Progress of work/budgets/actions/people responsible Distribution –Brand Management, Account Management, Corporate Management of Client & Agency Publication –Quartely; 1st of Jan, Apr, Jul, Oct

Work-in-progress Objective –To determine current position of work –Reaffirm follow-up/actions required –Inform all people involved; Client & Agency Contents –Current position of work (jobs or projects) –Actions currently underway –Dates –Whom to take next action; Client or Agency Distribution –People involved or need to know Publication –At least monthly if possible every two weeks

Work-in-progress

Time-table(Critical Path Schedule). Objective –To determine current position of a perticular job –Reaffirm follow-up/actions required –Inform all people involved; Client & Agency Contents –Current position of job –Actions currently underway –Dates –Whom to take next action; Client or Agency Distribution –People involved or need to know Publication –At necessary