Timothy State ’93 Associate Vice President for Alumni Programs Lake Forest College

Google Sexy Data

Google return for “Sexy Data”

Data Drives Everything When you’ve got big data, everyone is gonna want a piece

Educate Alumni About Data Your needs… Your policies…

Data Policy Why we need good data What data we collect What we do with the data What we will NOT do with the data How we keep the data secure What information we do not keep Data and volunteers

Push Profile Data to your Alumni Birthday s E-news sidebars Event registration Guest lists

Birthday s 42% Open Rate Nearly all click- throughs are to update profile.

E-News Sidebar

Event Registration

Guest List

Post-Event Survey Using form pre-populate. Post-Event Survey Using form pre-populate.

Points to Ponder Educate your alumni about the importance of sharing their data Build trust around the data by clarifying how you use it and protect it Push personal data to your alumni to encourage them to update

My Sexy Data… Timothy State ’93 Lake Forest