ECR Europe Project Update 15 January 2004. Running projects Optimal Shelf Availability Shrinkage Collaborative CRM POS Data Traceability for Consumer.

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Presentation transcript:

ECR Europe Project Update 15 January 2004

Running projects Optimal Shelf Availability Shrinkage Collaborative CRM POS Data Traceability for Consumer Safety

OSA Now concentrating on: –Measurement –Alignment –2004 conference

OSA Measurement - 2 work items: ‘macro-level’: European OSA Index (track progress)  ‘micro-level’: Harmonised methodology for company measurement & alert system

OSA Alignment: National ECR organisations with OSA projects invited to report at full project team meetings - 22 January

Shrinkage Now concentrating on: shrinkage survey (track evolution since 2000) Support for national ECR shrinkage projects/seminars European shrinkage seminars (11 February) Follow-up of hot store research ==> concrete guidance Contribution to GLP (shrink pilot) Contribution to 2004 conference

Shrinkage Shrinkage survey: help from national ECRs needed to finalise retailer database by 23 January 2004 (lists to be sent)

Shrinkage Support for national ECR shrinkage projects: material and speakers for information seminars methodology for projects (roadmap) Projects/seminars completed, running or planned: Austria, Finland, Netherlands, Italy, Sweden/Norway, Portugal, Turkey, UK (packaging damage)

Shrinkage Shrinkage seminar series (11 Feb): National ECRs - please distribute invitation with website link (sent on 5 January)

Collaborative CRM Now concentrating on: Further concept development: collaborative CRM new demand side management strategy for differentiation (Board level discussion) Implementation: CRM readiness survey Learning: seminar series in planning stage CRM in global ECR scorecard Contribution to 2004 conference

Collaborative CRM CRM Readiness Survey: Mail sent 3 December 2003 to National ECRs for distribution to members Deadline for replies: 15 January 2004 Replies received to date: 48 Target: 200 (!)

Collaborative CRM CRM Readiness Survey - responses received: 48 responses 36 manufacturers (25 companies) 12 retailers (9 companies) 12 countries

Collaborative CRM Responses to survey

POS Data Management Now concentrating on: providing support to ECR Europe projects networking meetings to share experiences no stand-alone work items planned

Traceability for Consumer Safety Update provided under earlier agenda point