MARKETING FUSION CA IP500 IN DOMINICAN REPUBLIC

Product Description Product is Fusion CA IP500 Product is Fusion CA IP500 Substitute for CD players in cars Substitute for CD players in cars Designed for iPods Designed for iPods Sample shown aside Sample shown aside

Advantages of Exporting Demand will soon grow globally Demand will soon grow globally The company will have first move advantage The company will have first move advantage The growing popularity of iPods in developing nations The growing popularity of iPods in developing nations More potential in developing nations than local market More potential in developing nations than local market

Disadvantages of exporting This technology will become obsolete This technology will become obsolete Instability in economic and political environments Instability in economic and political environments Competition from Chinese products Competition from Chinese products It will need marketing investment and introductory campaigns It will need marketing investment and introductory campaigns

Comparing Markets Demographic and economic comparison Demographic and economic comparison FactorPakistan Sri Lanka Dominican Republic Age Middle aged Middle aged Middle aged Middle aged Population growth 1.6%0.75%1.5% Consumer expenditure $113, million - $36, million GDP per capita $2942$1972$9202 Political and legal Unstable Highly Unstable Stable Ease of doing business ModerateLow Very high

Cont.. Business environment comparison: FactorPakistan Sri Lanka Dominican Republic Import Regulations HighHighLow LicensingHighHighMedium Quotas/TariffsHighHighLow Protection of IP Low Very Low High Level of corruption HighHighLow Internet connection HugeSmallHugeRank2;3;1 2;3;1 2;3;1 2;3;1 2;3;1 2;3;1

Current Market Profile Dominican Republic has population of 11 million Dominican Republic has population of 11 million Second largest economy and population size in Caribbean Second largest economy and population size in Caribbean Growing craze among youths about iPods and stereo systems Growing craze among youths about iPods and stereo systems Growing economy, disposable income and per capita income Growing economy, disposable income and per capita income

Cont… There is connection between users in local and target markets – associated ipod and stereo system There is connection between users in local and target markets – associated ipod and stereo system It is a daily use product It is a daily use product The product has many advantages The product has many advantages Largest target consumers will be teenagers and professionals Largest target consumers will be teenagers and professionals

Market entry strategy Establish exclusive channels – 3 retail outlets in 5 major cities Establish exclusive channels – 3 retail outlets in 5 major cities Each city to have one major head office Each city to have one major head office The price will be set in US dollar The price will be set in US dollar The company will hedge its exchange rate as of today The company will hedge its exchange rate as of today

Cont.. IMC will be brought to use – Personal selling, advertisement, promotion, public relations, & direct marketing IMC will be brought to use – Personal selling, advertisement, promotion, public relations, & direct marketing Cultural strategy Cultural strategy Corporate social responsibility Corporate social responsibility

Conclusion Dominica Republic is the most ideal market for the product Dominica Republic is the most ideal market for the product The county is economically and structural competent The county is economically and structural competent Logistics will be outsourced Logistics will be outsourced Distribution channel will be exclusive Distribution channel will be exclusive IMC will be fully employed IMC will be fully employed