Communication jef training days 27-29 June 2008. internal communication 1.regular meetings a)EB meetings b)keep in touch with the members 2.e-mail group.

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Presentation transcript:

communication jef training days June 2008

internal communication 1.regular meetings a)EB meetings b)keep in touch with the members 2. group 3.phone 4.JEF (news)letter 5.membership magazine 6.wiki and other web 2.0 tools

external communication JEF sections do a lot of activities which are worth media coverage, such as street actions, seminars, events and declarations. It is essential to get those into the media as often as possible! Press releases Talking to the press Letter-writing Television

press-releases 10 COMMANDMENTS of Press Releases: 1.Thou Shalt Be Professional ( no goofy fonts, rainbow paper ) 2.Thou Shalt Not Be Promotional ( objective, no hype ) 3.Thou Shalt Not Be Boring ( creativity, human touch ) 4.Thou Shalt Be Brief ( short and concise, 1 pager ) 5.Thou Shalt Know Thy Recipient ( target your audience ) 6.Thou Shalt Use The Proper Tense [ hard news (mayor announcements) - past; soft news (trend story) -present ] 7.Thou Shalt Think Visually ( a PR is more than words ) 8.Thou Shalt Tell A Story ( who, what, when, where and how ) 9.Thou Shalt Not Bear False Witness ( tell the truth ) 10.Thou Shalt Know Thy Limitations

recommendations of journalists press releases should be sent before an EU event more attention to proactive than to reactive press work press releases have to be in the journalists inboxes by 9am press releases should only be sent out if there is a clear and important message (don t send for the sake of sending) personal contacts to journalists and in the commission are essential. Best is to call before or just after sending a press release quickly outlining the point of the press release

letter-writing Letter-writing is a useful tactic where you are trying to: get those people in positions of authority to acknowledge or understand the strength of feeling on an issue draw the attention of a wider public audience to an issue of concern and ask for help to further your cause support / oppose the decisions, policies or views of decision- makers highlight a campaign success and express gratitude to those involved

types of letters letters aimed at decision-makers, opinion formers, local media or members and supporters high-impact letters (former president, sports star, famous singer, etc) open letters letters from sectors of the community (professional groups etc) personal letters (individually written) the prepared letter postcards

petitions petitions are frequently used in campaigning with a tradition in public protest that goes back many centuries an effective campaigning tool since they provide a good focus for group and public activities are a simple way for people to express their support can illustrate the level of public concern on an issue are easy (and cheap) to organise

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