Mastering Supply Chain Integrity in the Australian Food Industry 11 May 2011
2 About Woolworths
3 Customers
4 Woolworths Quality Assurance 1.Customer Trust 2.Integrity 3.Compliance 4.Peace of Mind
5 Global Summary
6 How important is it your supermarket engages in the following ethical activities? ET1: Now we would like you to think honestly about the different purchasing decisions you make. Imagine that your main supermarket was to engage in the ethical activities/ behaviour mentioned below. Please indicate how important it is that your main supermarket does each of the following? Base: Australia, Woolworth panel, November 2010, (n = 2211), in %
7 Ethical and Sustainable Sourcing