Visitor and Event Management Pertemuan Matakuliah: G1174/Tourism Management and Planning Tahun: 2007

Bina Nusantara Topics Visitor Management

Bina Nusantara Objectives 1. To define visitor and event management 2. To differentiate the soft and hard management in a tourist attraction

Bina Nusantara Visitor management Visitor management is a number of possible actions exists to manage visitors at busy times and thereby the negative impact can be reduced. Visitor management It can avoid congestion and improve visitor experience on a destination and attraction. Visitor management is an ongoing process to reconcile the potentially competing needs of the visitor, the place and the host communit. Two basic elements of visitor management: – The balance between needs and requirement of resources, local community and visitors – Focal aspect in developing and managing destination

Bina Nusantara Benefit of visitor management in Economic Maximization of economic opportunities Tourist dispersion in every attraction in a destination Improve length of stay in a destination Induce trips on low season Enhance the quality of travel experience Improve the development of tourism supporting industry

Bina Nusantara Benefit of visitor management in Environment Maintain and increase the quality of environment Reduce travel congestion and pollution Decrease the physical destruction due to low capacity of destination and attraction Improve the conservation and preservation Increase the environment quality through destination branding

Bina Nusantara Benefit of visitor management in Socio-culture menanamkan apresiasi dan pemahaman terhadap kebudayaan nasional dan lokal memperkuat rasa kebanggaan meningkatkan kesadaran terhadap konservasi dan masalah-masalah lingkungan menawarkan beragam pilihan wisata yang mungkin tidak dapat berkembang tanpa adanya pariwisata

Bina Nusantara What and How to be managed? The focus of visitor management are in five key industry sectors: 1. Visitor information and marketing services 2. Visitor infrastructure 3. Places to visit 4. Places to stay 5. Places to shop, eat and drink These can be managed through: Marketing Visitor information Visitor infrastructure

Bina Nusantara Types of Visitor Management Ensuring sustainable development, and then limiting the dramatic pressure of demand, requires the adoption of an integrated set of strategies that combine tourism, transport and land use related measures. The control of accessibility and mobility to and within a tourism destination is one of the most important management tool to regulate visitor flows, reduce traffic congestion and pollution and meet tourists’ and residents’ requirements. There are two types of visitor management – Hard management – Soft management

Bina Nusantara Hard Management It is a method to persist visitors to behave as expected by the destination and attraction authority. This can be done through traffic management such as: – Closing the area for maintenance and repairment – Length of visit – open and close time – Introduction of park and ride concept – Strict parking, traffic and pedestrian management – Zoning concept – Entrance fee and pricing discrimination strategy – Queuing

Bina Nusantara Problems in Hard Management Application - Unbalance condition if the limitation only takes place in a specific area among the total area - Strict control may cause less interest of visitation - Conflict between regulation and unlimited travel experience

Bina Nusantara Soft Management It is a method to encourage positive visitor behavior through Marketing Visitor information Visitor infrastructure Event management

Bina Nusantara Marketing in Soft Management The overall aim of visitor marketing is to encourage visitors to stay longer, spend more and come back again, as well as ensuring that the economic vitality brought about by visitor spend spreads to all parts of the area. It can be done by – Off peak season promotion – encourage holiday on low season – Public relation - the clear leader in distributing information about short- breaks out to the general public – Create a more than one-day tour all inclusive package – Specific target market i.e. special interest tourist – Increase awareness of tourist behavior through publication

Bina Nusantara Visitor Information in Soft Management Direct booking, all-inclusive packages and websites are increasingly diminishing the income-earning opportunities for visitor information centers. Encourage visitors to arrive by public transport and by coach Attract visitor attention to less popular area Ensure safety and quick access to destination and attraction Interpretation for people with special needs and help to frame attitudes and awareness Provide event schedule and tour guide in reduce density of visitors in a crucial point (or the main attraction)

Bina Nusantara Visitor Infrastructure in Soft Management Signposting and signage to guide the visitor Increase car and coach parking capacity to reduce road congestion Provide excess capacity on trains and buses at the times of the day when many leisure visitors wish to travel Motorway and highway signs, pedestrian signs and brown and white signs that informing there are many different things to see and doing the area Offer the full range and choice through a quality welcome

Bina Nusantara Event management Event tourism as a market segment consists of those people who travel to attend events, or who can be motivated to attend events while away from home. A destination and marketing strategy to realize all the potential economic benefits of events.

Bina Nusantara Benefit of event tourism Generate travel to a destination afterwards and in this sense create value in selling other products that a destination has on offer. Play an important role in overcoming low season problems and drawing tourists into destinations during off-season periods. Have the effect of shaping the image of the host community leading to a more favourable perception as a potential travel destination Events and especially mega events, have important roles as catalysts in stimulating infrastructure, business and trade, and urban renewal Provide extensive public attention through extensive media coverage A possible increase in activities associated with the event (e.g. arts) and strengthening of regional values and traditions

Bina Nusantara Problems in Soft Management Application No compulsory can be made in soft management Need extra influence and persuasion to make tourists’ behave as expected The willingness stage of tourists The readiness stage of destination’s facilities and services

Bina Nusantara Effective Application of Visitor Management Visitor management can be effective if The whole stakeholders concern about the implementation It applies to every visitor (without exception)

Bina Nusantara Successful of Visitor Management Key guiding principles : Coordination and integration- working together, consultation, information-sharing, process improvement, increasing initiatives Partnership- involving people, leaving no-one behind Flexibility and offering support - to residents, business and visitors, with particular awareness of greater social inclusion, healthy lifestyles, life long learning, accessibility and sustainability policies Maximising external funding – from private sector and public body partners

Bina Nusantara Conclusion Basically, visitor management is about – The opportunity to influence tourist flows – Accomplishment of immediate tourists’ need as possible – Induce effectiveness of tourist dispersal – Provide the best travel experience with low cost Visitor management can bring benefit to economic, environment and socio-cultural