Public Opinion Ch 7 AP Government. Defined Public opinion is the opinion of a significant number of people on an issue Middle America = middle class Silent.

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Presentation transcript:

Public Opinion Ch 7 AP Government

Defined Public opinion is the opinion of a significant number of people on an issue Middle America = middle class Silent majority = conservatives

Limits on Public Opinion Many publics Many opinions Ignorance, do not know the issue Regionality (urban-rural) Culture/class differences Methods of measuring

Where does your opinion come from? Family #1 Friends School Religious beliefs Economic/social status Education Gender

Cleavages Differences Why a person doesn’t fit into one group Social class Race/ethnicity Region (where you live)

Polling Straw polls—not very accurate Simple questions Scientific polling—very accurate Small number of people needed to poll the entire nation

Scientific Polling 5 parts 1. Determine universe 2. Determine sample 3. Write valid questions 4. Conduct valid poll 5. Analyze/report results

Public Opinion and Ideology Opinions are general Ideologies narrow it down Political Ideology Definition– a consistent set of beliefs on issues and politics.

Political Ideology Liberal Conservative Consistent stance on economic and social issues Can be mixed

Variations of Ideology Pure Liberals S=liberal E=liberalLibertarians S=liberal E=conservative Populists S=conservative E=liberal Pure Conservatives S=Conservative E=Conservative

Elites Do not fit into one of the 4 categories of ideology Have a connection to government or great influence by/on it. Affect the public agenda

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