E-CRM Kelompok 03 Andiga Putra1501163073 Ferry Gunawan1501143651 Ivan Jonathan1501183075 Stephen Sutandhi1501142825 William 1501169934.

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Presentation transcript:

E-CRM Kelompok 03 Andiga Putra Ferry Gunawan Ivan Jonathan Stephen Sutandhi William

Outline  E-CRM Definition  Difference between CRM and E-CRM  Advantages and Disadvantages of E-CRM  Example of E-CRM

What is an E-CRM Enterprise resource planning (ERP) E-CRM or Electronic Customer Relationship Management is just like a CRM in addition of the usage of intranet, extranet and internet. E-CRM defines and uses technologies used to support a company’s CRM strategy. It can be seen to arise from the consolidation of traditional CRM with the e- business applications marketplace.

Differences between CRM and E-CRM The main difference between CRM and E-CRM is you are being able to take care of your customer via Internet using websites, , etc. Or customers being able to take care of themselves online using a web browser to go directly to your website.

E-CRM Advantages and Disadvantages Advantages  Reduce the costs to communicate with customers  Improved Customer Service  Dynamic Content  Empower customer  Extend Coverage  Extend market

E-CRM Advantages and Disadvantage (cont.) Disadvantages:  Impersonal  Security risk  Extensive Storage

E-CRM Examples 1.Amazon

Do ERP increase Profit 2.Timbuk2

Conclusion & Suggestion

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