 The main key to a strong structure for your written work (and spoken communication too) is very simple:  To provide the greatest clarity, you should.

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Presentation transcript:

 The main key to a strong structure for your written work (and spoken communication too) is very simple:  To provide the greatest clarity, you should place OLD INFORMATION before NEW INFORMATION, being careful to tie the new info to the old material that your audience already knows, at all levels of length: sentence, paragraph, essay, novel, James Michener novel.  Which of the following paragraphs is easier to read?

 A. The means by which Asian products have successfully competed with your products in Western Pacific markets will constitute the objective of the first phase of this study. The labor costs of competitors and their ability to introduce new products quickly are the first issues to be examined. A plan that will demonstrate how your company can take advantage of unexpected market opportunities, particularly on the Pacific Rim, will be developed from this study.

 B. In the first phase of this study, we will examine how Asian products have successfully competed with your products in Western Pacific markets. The study will first examine labor costs of competitors and their ability to introduce new products quickly. We will develop from this study a plan that will demonstrate how your company can take advantage of unexpected market opportunities, particularly on the Pacific Rim.

 The main difference between paragraph A and paragraph B is that  Starting in its second sentence, Paragraph B begins with OLD information the reader already has from the previous sentence, then ties in the NEW information the writer wants to give us.

 The OLD info can stay consistent throughout -- as here, with "the study" -- or the NEW info at the end of one sentence can become the already familiar, old info at the beginning of the next one.

 Sentence #1. Some astonishing questions about the nature of the universe have been raised by scientists exploring black holes in space.  Sentence #3. So much matter compressed into so little volume changes the fabric of space around it in puzzling ways.  Which makes a better sentence #2:

 a. A black hole is created by the collapse of a dead star into a point about as big as a marble.  b. The collapse of a dead star into a point about as big as a marble creates a black hole.

 Some astonishing questions about the nature of the universe have been raised by scientists exploring black holes in space.  The collapse of a dead star into a point about as big as a marble creates a black hole.  So much matter compressed into so little volume changes the fabric of space around it in puzzling ways.

 Some astonishing questions about the nature of the universe have been raised by scientists exploring black holes in space.  A black hole is created by the collapse of a dead star into a point about as big as a marble.  So much matter compressed into so little volume changes the fabric of space around it in puzzling ways.