Fabric Store Entrepreneurship Plan Melissa Cherniss Textiles Practices Perspectives.

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Presentation transcript:

Fabric Store Entrepreneurship Plan Melissa Cherniss Textiles Practices Perspectives

Nouveau Fabrics  Mission Statement: Aiming to inspire and educate fashion novices so that they can meet expectations of the individual client needs. (Location: Brooklyn, NY)

Target Market  Demographic: The urban female, approximately under the age of 35 with some fashion knowledge. With a lower to middle income.  Psychographic: The fashion forward client, with the entrepreneurial inspirations looking for not only the purchase but the experience.

What makes Nouveau unique?  Classes: -Sewing classes -Fabric classes -Virtual/digital communities  A customized rewards selection for not only loyal customers but also those who teach the classes and contribute to the community. Creating a positive and empowering environment to inspire the clientele.

Product Offerings (Visuals) Providing higher end fabrics with a chic flare and presentation, at a cost effective price. -Organizing fabrics by type, and continuing with color. -Notions organized by inspiration. -Commercial Appeal

Customer Service Policies -Having sales associates with product knowledge and able to provide educated suggestions to customers. -Broad return on policies full priced items that do not meet customers expectations. -Customer loyalty promotions -Sales associates polished and groomed attire. -”Pop-up” Classes

Promotional Initiative -Posting flyers in and near the Parsons School of Design and at the Fashion Institute of Technology. -Social Media (Twitter, Facebook, Instagram, blog...) Nouveau Fabric Stores Nouveau for the new creation in you. 55 Second St Brooklyn, NY

Nouveau Fabrics The new creation in you. 55 Second Street Brooklyn, NY

Future Plans On year  Developing a loyal customer clientele to increase brand awareness.  Offer basic education.  Continue to implement social media campaigns and blog. Five year  Be a leader in workshops, seminars, and training.  Robust social media and virtual presence  Second location