PRICING PRODUCTS: PRICING STRATEGIES b New-product pricing strategies b Price-adjustment strategies b Price changes.

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Presentation transcript:

PRICING PRODUCTS: PRICING STRATEGIES b New-product pricing strategies b Price-adjustment strategies b Price changes

New-Product Pricing Strategies b Pricing an imitative new product - premium pricing strategy, economy pricing strategy, good-value pricing strategy, overcharging pricing strategy b Pricing an innovative product - market- skimming pricing, market-penetration pricing (product line, optional-product, captive-product, by-product, product- bundle)

Price-Adjustment Strategies b Discount pricing and allowances - cash discounts, quantity discounts, functional discounts, seasonal discounts, allowances b Segmented pricing - customer-segment, product- form, location, time b Psychological pricing b Promotional pricing b Value pricing b Geographical pricing - FOB-origin, uniform delivered, zone, basing-point, freight-absorption, international

Price Changes b Initiating price changes è initiating price cuts, initiating price increases, buyer reactions to price changes, competitor reactions to price changes b Responding to price changes

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