[Entrepreneur’s name] [Date] [Business Name] © 2015 California Tech Innovation Center All Rights Reserved
Business Profile Your Business or Product Type of Business (Service, Retail, Manufacturing, Product) Legal Structure (Choose one: Sole Proprietorship, Partnership, S Corporation, C Corporation, Non Profit) © 2015 California Tech Innovation Center All Rights Reserved
Enter your mission statement or slogan (if applicable) © 2015 California Tech Innovation Center All Rights Reserved
Business Goals Business - (enter short term goal) - (enter long term goal) © 2015 California Tech Innovation Center All Rights Reserved
Market Competition CompetitorPrice/Location/Quality Competitive Advantage [List 2 reasons why customers will purchase your product or service over your competitor’s.] © 2015 California Tech Innovation Center All Rights Reserved
Market Analysis [Describe your target market below] [By location] [By population] [By personality] [By behavior] © 2015 California Tech Innovation Center All Rights Reserved
Marketing Plan 1. [Enter Price] 2. [Enter Place] 3. [Enter Product] 4. [Enter Promotion plan]-how will you market? What will you use? 5. [Enter Target consumer- consumer profile] © 2015 California Tech Innovation Center All Rights Reserved
Economics of One Unit © 2015 California Tech Innovation Center All Rights Reserved
Sales Projections MonthUnits SoldMonthUnits Sold JanuaryJuly FebruaryAugust MarchSeptember AprilOctober MayNovember JuneDecember © 2015 California Tech Innovation Center All Rights Reserved
Cost of Goods Sold © 2015 California Tech Innovation Center All Rights Reserved
Operating Costs (Fixed and Variable Costs) © 2015 California Tech Innovation Center. All Rights Reserved
Projected Monthly Projected Yearly Income Statement Income Statement © 2015 California Tech Innovation Center All Rights Reserved
Start-up Investment Estimated TOTAL START-UP INVESTMENT: $ (total) © 2015 California Tech Innovation Center All Rights Reserved
Capital Requirements SourceAmountEquity (investment) Debt (loan) Gift Personal Savings$ Relative/Friend$ Investor$ Grant$ Total: $ OPTIONAL (“x” in boxes identifying offering) © 2015 California Tech Innovation Center All Rights Reserved