SMX Advanced 2008 1) Searching for Links 2) Google Local Ranking Tips 3) Reputation Tracking Queries.

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Presentation transcript:

SMX Advanced ) Searching for Links 2) Google Local Ranking Tips 3) Reputation Tracking Queries

Less Common Advanced Query Operators

Related:

InTitle:

InTitle Results are Very Different

InURL:

InText:

Huh?

InAnchor:

Allintitle/url/text/anchor:

Wildcard *

Temporal Searching

Linkfromdomain:

Competitive Link Searches

Yahoo! Site Explorer

Yahoo! Link & Linkdomain

Google Blogsearch Links

Exalead Links

Alexa Links

Technorati Links

Link Searches within a Specific Region REGIONS: europe, africa, asia, centralamerica, downunder, mediterranean, mideast,northamerica, southamerica, southeastasia

Credit

Experiments in Advanced Queries

Linkfromdomain: + Linkdomain:

Pages in Order of Importance

Brand Mentions with No Links

Linking to Multiple Competitors but not your Site

Competitor Domain + Add URL Searches

Keyword + InURL Directory Searches

Shameless Plug

Tracking Manual Link Building Efforts Use a unique word while conducting manual link building & track progress through the engines.

Google Local Ranking Tips (In Order of Importance)

Registration with Google Local

Perceived Closeness to “Center of City”

Number of Local Reviews Lots of Reviews!

“Local” Link Popularity

Local Phone Number

Participation in Online Menu Services Zagat, AllMenus Menutopia, Menupix

Quality of Local Reviews Lots of Stars!

City Name Inclusion in Anchor Text

Local (Non-Google) Directory Listings

Address Inclusion on Webpages

Keyword/City in Business Name

Domain Authority / PageRank

Reputation Tracking Queries

Google Web Search

Google Blog Search

Google Blog Link Search

Google News Search

Technorati Blog Search

Summize Twitter Search

Thank You. Slides Online in 30 Days (probably on the blog) :-)