Online Surveys Maeve O’Sullivan. Background Dissertation Topic: A study of consumer travel shopping behaviour online with Expedia, Inc. Population under.

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Presentation transcript:

Online Surveys Maeve O’Sullivan

Background Dissertation Topic: A study of consumer travel shopping behaviour online with Expedia, Inc. Population under study were established web users and ‘live’ Expedia customers. The behaviour studied was restricted to that of the online environment.

Advantages Fast Efficient Low cost Convenient for respondents More moderate responses may be supplied when respondents can read scales (Taylor, ). Reduced risk of error

Advantages & Disadvantages Fast Efficient –making contact –data collection Low cost Convenient for respondents More moderate responses may be supplied when respondents can read scales (Taylor, ). Reduces risk of error High abandonment rate. Limitations to design and layout.

Online Survey Tools infopoll.com express.perseus.com

Online Survey Tools infopoll.com express.perseus.com

Thank you