Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton
Customer Pain/Need
Company Overview/ Business Mission Handout cards Skinz mission is to become the leading purveyor of interactive footwear that encourages the active participation of its wearers in its design and dissemination primarily through the Skinz’ website, kiosks and social networking venues. Through direct customer input our products and offerings will stay on the cutting edge of tween and young teen fashion.
Product Scope Talking Points Skinz will be selling a “participatory footwear experience”- not a new kind of shoe. Buyers will be engaged in choosing and perhaps designing the look of their shoes. The website experience will be a part of every new purchase. Social networking and group interaction will be encouraged and incented.
Shoe and Skin Prototypes
Market Scope Skinz initial market scope: Athletic/casual footwear and footwear fashion for tweens and young teens ages 9 to 14 in the United States and Canada
Customer Interfaces Mall Kiosk Skinz Website
Basis for Differentiation Talking Points Differentiation through product and service The unique shoe/skin system differentiates Skinz from other footwear products Business model based on selling more Skins instead of shoes Real as well as virtual communities created among users Existing users drive new business through networking
Fulfillment and Support Talking Points Primary customer interface via the Skinz Website Secondary interface via online vendors such as Amazon Goal of getting display space and Point of Sale displays in retail stores, particularly specialty and gift stores Live interaction with customers through Kiosks in the malls and in other high traffic shopping centers
Core Processes/Systems Rapid “Design to Doormat” Eye-popping designs Insights from data Customer communities 3 rd Party relationships Viral Marketing
Core Competencies Create “eye- popping designs. Cultivate a community Rapid “Design to Doormat” Deliver a great customer experience Create “eye- popping designs. Cultivate a community Rapid “Design to Doormat” Deliver a great customer experience
Value Network – Suppliers Shoe manufacturing (outsourced) Skin material manufacturing (outsourced) Logistics (supply chain, shipping) Legal Shoe manufacturing (outsourced) Skin material manufacturing (outsourced) Logistics (supply chain, shipping) Legal
Value Network – Partners Third-party designers (kids and professionals) Boutique shops / shoe retailers (sales channel partner) School groups to push skins. Fitness clubs that offer kids programs. Advertisers to get into strategic media markets. Third-party designers (kids and professionals) Boutique shops / shoe retailers (sales channel partner) School groups to push skins. Fitness clubs that offer kids programs. Advertisers to get into strategic media markets.
Business Boundaries RETAIN INTERNALLY Research Design services Marketing Strategy Research Design services Marketing Strategy OUTSOURCE Shoe manufacturing Legal services Shipping (USPS) Shoe manufacturing Legal services Shipping (USPS)
Forecasting Method
Revenue Forecast Year 1Year 2Year 3Year 4Year 5 $ 266,893 $ 1,831,197 $ 5,996,400 $ 12,591,600 $ 32,227,500 $ 533,785 $ 2,898,767 $ 12,591,600 $ 25,782,000 $ 52,761,600 $ 800,678 $ 3,441,028 $ 18,887,400 $ 52,453,800 $ 97,106,400
Offering
Development Plan
Critical Risks Team Competition Adoption patterns