How to Ride a Wave. You Have to See the Ocean What’s the big picture? Where are you headed? Where do you think the next wave will be?

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Presentation transcript:

How to Ride a Wave

You Have to See the Ocean What’s the big picture? Where are you headed? Where do you think the next wave will be?

How to Spot the Wave Where are the cross currents? Where are there great leaders? Where are there great characters for a story? Where is there leverage on your target?

How to Ride the Wave Commit to a strategy (know your target and push everything toward it) Create a clear path and DRIVE IT

Get ahead of the story and drive it

Engage a lot of people in a meaningful way

Blog and tweeting screenshots

Know where the next wave is.