Public Information Office Goals and Objectives

Overview of Functions Public Information Office Copy Center Print Shop

Public Information Office Promote College programs, services and events to create and maintain a positive public image –News Media –Paid Advertisements –College Publications –Web page –Multimedia –Public events

Goal#1: Increase awareness of low-enrollment curriculum programs Identify low-enrollment programs Determine best method(s) of promotion –program brochures –web page –videos –paid ads - print & broadcast –feature news stories –public exhibits/visits

Goal#2: Increase awareness of Continuing Education classes and services Determine which classes have the greatest need for promotion Determine which method(s) of promotion/exposure would be most effective Implement plan

Goal #3: Increase awareness of CFCC’s positive impact on local community Promote graduate success Increase number of community events Promote economic impact Promote employer satisfaction rate

Print Shop/Copy Center primary functions Print Shop (color & black and white) color brochures, business cards, applications, catalog, flyers, course schedule, layout and design services Copy Center (black and white) instructional materials, syllabi, tests, booklets, and much more average k copies per month

Print Shop/Copy Center Objectives Goal #1: Consolidation of facilities and services –Design layout of new area –Schedule move of equipment –Coordinate budgeting issues Goal #2: Establish North Campus Copy Center –Purchase equipment –Hire new personnel

Any Questions?