© 2009 Eyeblaster. All rights reserved Opportunities in rich media and ad serving StarTV - Mindshare

© 2009 Eyeblaster. All rights reserved Talking points 1.SMS in banner 2.Video in banner 3.Smart Versioning 4.Behavioral Targeting / Sequencing

© 2009 Eyeblaster. All rights reserved SMS in Banner Create back-end intelligence (app) which allows users to set SMS alerts for their favorite serials This will increase chances of viewership, since users can schedule an alert 5 mins – 5 hrs before the time of airing Users can create more than one alerts Will give Star opt-in database to push relevant messaging through these reminder SMSes (for example: “users who liked watching ‘tere mere beach mein’ have also registered for alert for ‘koffee with karan’, would you like to sign up for that alert as well?” or simply inform users of new serials in the alert SMS) All will be permission based, with an opt-out option at the end of each SMS, banners can carry terms & conditions to protect Star TV Another way to measure campaign success? This feature can be plugged into all banners

© 2009 Eyeblaster. All rights reserved SMS in banner - example Mobile no: +91 _ _ - _ _ _ - _ _ _ _ _ To set alert! Navigate serials Mobile no: +91 _ _ - _ _ _ - _ _ _ _ _ To set alert! Navigate serials This Wednesday you will get an alert 30 mins before the telecast! Enjoy the show Refer to a friend The creatives can be a lot more creative of course!

© 2009 Eyeblaster. All rights reserved Video in Banner 1.Give viewers an opportunity to sample to content online 2.Increase exposure through referrals (on facebook, gmail, etc.) 3.Ask for viewer rating – will help Star in evaluating which clips are preferred 4.Can plug in SMS in banner functionality

© 2009 Eyeblaster. All rights reserved Smart Versioning Create one master banner Makes it easier to update banner without creating a completely new creative Update various parts of banner such as – name, image, video of programme Update information on banner to make it more relevant to the episode airing the coming week. For example –update the current storyline of programme; this might help in sustaining interest of viewers who’ve stopped seeing this programme Eyeblaster platform auto optimizes banners to run the ones which work best – dramatically increase effectiveness of banners (it really works, check out the next slide) Master Ad Image/Video of serial This can keep changing depending on images uploaded Show timing: (Specific to each serial) Give your mobile no to subscribe _______ Synopsis / latest story line – this changes as well Plug in option to subscribe to SMS alerts – Star gets a mash up app in their media plan which serves banners of 10s of different serials, optimizes which serial is shown, and allows users to set alerts depending on their choice!

© 2009 Eyeblaster. All rights reserved Auto Optimisation works Effects on conversion rate taken from an automotive advertiser utilising a optimisation algorithm on adverts * Automotive Case Study over a 6 month period

© 2009 Eyeblaster. All rights reserved Behavioral Targeting / Sequencing Assuming that Star has more than 1 campaign running at a time You can schedule creatives such that first 2 impressions, users will see creative for programme A, next 2 impressions users will see programme B, and so on This will help in ensuring maximum reach of all programmes being promoted First few impressions to the same user Next few impressions user sees this

© 2009 Eyeblaster. All rights reserved Thank you

© 2009 Eyeblaster. All rights reserved Build dynamic ads in a snap In Flash developers can automatically scan existing ads or ads built from scratch to make any element dynamic: text attributes | Images |Video |Sound |Flash |Etc… Smart Versioning is a part of Eyeblaster Workshop™ for Flash® plug-in

© 2009 Eyeblaster. All rights reserved Smart Versioning process 1. Developer builds Smart Versioned ad  From Eyeblaster Workshop, uploads ad to ACM or bundles for distribution  Any Eyeblaster format (expandable, polite, etc) can be Smart Versioned 2. Custom versions are easily created in moments by anyone  Copy Smart Versioned ads across placements, campaigns or accounts  For pan regional or even global campaigns, send ad to local teams  Pull reports from Eyeblaster ACM in a way that best suits you

© 2009 Eyeblaster. All rights reserved Smart Versioning… in action creative updates are that easy and that quick!