McGraw-Hill/Irwin PPT Module 1 Business Communication, Management, and Success ©2007, The McGraw-Hill Companies, All Rights Reserved.

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Presentation transcript:

McGraw-Hill/Irwin PPT Module 1 Business Communication, Management, and Success ©2007, The McGraw-Hill Companies, All Rights Reserved.

1-1  To learn how to  Begin to develop effective messages.  Think creatively.

1-2 Start by answering these questions:  Will I really have to write?  Don’t I know enough about communication?  What do I need to know about my audience(s)?

1-3 Start by answering these questions:  Now that I have my analysis, what do I do with it?  What if my audiences have different needs?  How do I reach my audience(s)?

1-4 Workplace Communication Challenges  40 million people in the U.S. alone have limited literacy skills, including some college graduates.  States spend more than $220 million annually on remedial writing programs for employees.  Corporations may spend $3.1 billion annually to fix problems from writing deficiencies.  The cost is $22.13 per page for a typical letter.

1-5 Verbal and Nonverbal Communication  Verbal Communication  Face-to-Face/Phone Conversations/Meetings  /Voic Messages  Letters, Memos, and Reports  Nonverbal Communication  Pictures/Company Logos  Gestures/Body Language  Who Sits Where/How Long a Visitor is Kept Waiting

1-6 Myths About Workplace Writing  Secretaries will do all my writing.  I’ll use form letters or templates when I need to write.  I’m being hired as an accountant, not a writer.  I’ll just pick up the phone.

1-7 Business and School Writing Differ based on  Purpose.  Audience.  Information.  Organization.  Style.  Document design.  Visuals.

1-8 Internal and External Audiences  Internal  Subordinates  Supervisors  Peers  External  Customers/Stockholders  Unions/Government Agencies  Press/General Public

1-9 Basic Purposes  Workplace writing can have one or more of these basic purposes:  To inform.  To request or to persuade.  To build goodwill.

1-10 Good Business Writing  Is clear.  Is complete.  Is correct.  Builds goodwill.  Saves the reader’s time.

1-11 PAIBOCPAIBOC PWhat are your purposes in writing? AWho is (are) your audiences? IWhat information must your message include?

1-12 PAIBOCPAIBOC BWhat reasons or reader benefits can you use to support your position? OWhat objections can you expect your reader(s) to have? CHow will the context affect reader response?