Effective solutions for green urban transport – Learning from CIVITAS cities 16 April 2013 Geneva Sarah Martens, Mobiel 21, CIVITAS Vanguard

Slide title Learning from CIVITAS cities – April 2013 – Geneva Mobility Management in CIVITAS

Slide title How? - Mobility planning - Marketing and awareness raising - Stakeholder consultation and public participation CIVITAS definition of Mobility Management Learning from CIVITAS cities – April 2013 – Geneva Influencing travel behaviour and modal choice

Slide title Sustainable Urban Mobility Plans (SUMP) Specific plans for: - Companies - Public administrations - Schools - Events - Housing areas -…-… Mobility plans Learning from CIVITAS cities – April 2013 – Geneva

Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva 46 mobility planning measures in 31 different cities since 2002 Gorna Oryahovitsa: Integrated Concept for Sustainable Transport Development La Rochelle: free bus, bike-sharing, shuttle boat and P&R for all students

Slide title Campaigns Events Contests Educational activities Individualised social marketing Branding Mobility information centres & services - Communications Toolkit - Webinar on training for specific target groups Marketing and awareness raising Learning from CIVITAS cities – April 2013 – Geneva

Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva 67 marketing and campaign measures in 36 cities since 2002 Malmo: Over 10,000 people have changed their travelling habits thanks to the information campaign Odense: personal visits to 7,000 households led to a 9% reduction in car trips and a 58 percent in bus use

Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva Tallinn: knitting grafitti campaign

Slide title Stakeholder consultation and public participation Learning from CIVITAS cities – April 2013 – Geneva Involving citizens and other stakeholders in the preparation of mobility programmes, plans and policies. - Public hearings - Surveys - Forums - Meetings -…-… - Toolkit on stakeholder consultation - Thematic group on public involvement

Slide title CIVITAS Highlights Learning from CIVITAS cities – April 2013 – Geneva 16 participation measures in 15 different cities since 2002 Ljubljana: Local cycling partnership platform Ghent: extensive communication and participation of citizens regarding refurbishment of the station area

Slide title Learning from CIVITAS cities – April 2013 – Geneva Opportunities and obstacles + European Sustainable Mobility Week creates an opportunity to integrate activities of different stakeholders + Cost-effective - Difficult to measure impact

Slide title Learning from CIVITAS cities – April 2013 – Geneva Conditions for success Integration of mobility management (MM) in the local transport policy Full-time mobility manager Favourable taxation system Safe and affordable alternatives to the car Combining MM measures with the launch of new services or infrastructure

Slide title Thank you Sarah Martens … and join our CIVITAS thematic groups on Mobility Management and Public Involvement on LinkedIn Learning from CIVITAS cities – April 2013 – Geneva