Copyright © 2014 by The University of Kansas Changing the Media’s Perspective on Community Issues.

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Copyright © 2014 by The University of Kansas Changing the Media’s Perspective on Community Issues

Copyright © 2014 by The University of Kansas Positive symbols Fairness Personal safety Hard work Church Family Education Freedom Good health Financial security Patriotism

Copyright © 2014 by The University of Kansas Negative symbols Unfairness Laziness Irresponsibility Oppression Violence Deceit Lack of self-control Taking advantage of others

Copyright © 2014 by The University of Kansas Choose symbols that are: Distinct Original Not confusing Not offensive Consistent Positively charged

Copyright © 2014 by The University of Kansas Focusing attention on the community: Basic themes Community participation Public policy change Don't overuse personal stories Be clear Concise

Copyright © 2014 by The University of Kansas Types of creative epidemiology: Localization Relativity Public policy effects

Copyright © 2014 by The University of Kansas A media bite: Short Quote Phrase Important information Well-known symbols Evokes emotion

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