Natalia Bob Lusi Mitsubishi Corporation

History Mitsubishi Corporation was founded in Mitsubishi Corporation was founded in Constitute K-Plan in 1986 Constitute K-Plan in 1986 Got into London market in 1989 Got into London market in 1989 Put Healthy Global Enterprise in 1992 Put Healthy Global Enterprise in 1992 MC2000 & MC2003 MC2000 & MC2003 Innovation 2007 & innovation 2009 Innovation 2007 & innovation 2009

Competitor Analysis Indirect Competitors Rising Oil Price Rising Oil Price Convenient Public Transportation Convenient Public Transportation Environmental Protection Environmental Protection Direct Competitors GM GM Toyota Toyota Mercedes-Benz Mercedes-Benz

Industrial Analysis Short History 19th century First car( Karl. Benz) 19th century First car( Karl. Benz) The first industrial revolution The first industrial revolution “T”-type car “T”-type car assembly-line production Ford Motor Company America assembly-line production Ford Motor Company America Nowadays - Giants(GM, Ford, Toyota, Honda) Nowadays - Giants(GM, Ford, Toyota, Honda)

Global Issues Two features Globalization value chain Globalization value chain Large-scale restructure between multinationals Large-scale restructure between multinationals Investment and market demand World War I (US) World War I (US) World War I (US depression) World War I (US depression) World War II World War II Oil crisis(1973) Oil crisis(1973) Japan fuel-efficient car Japan fuel-efficient car 1980(Japan) 1980(Japan)

Future trends Advanced technology and equipment Advanced technology and equipment  Automation  Satellite navigation system  Motor vehicle radar system Mergers and acquisitions Cooperation Mergers and acquisitions Cooperation Production of Modular Production of Modular Innovation of car service Innovation of car service

Company analysis Strengths Full line of automobile products Wide geographic base Brand loyalty High technological performance

Company analysis Weaknesses Weak performance in Asia Smaller scale of operation Lawsuits against the company Opportunities Strategic initiatives Launching new products

Company analysis Threats The rise of raw material prices Cut down of the production Tightening of emission standards

Global Expansion Expansion to China Expansion to Russia Expansion to Ukraine

Current situation within Global Market Low profits in Japan Closing factory in Australia Strong overseas sales Decrease in US sales

Short term recommendations Restore company’s reputation and trust of people Restore company’s earnings by using zero- interest loan strategy Long-term Recommendations ‘Focus Market’ ‘Focus Market’ High Technology High Technology

US sales of Mitsubishi cars and light trucks in August 2008 vs. the same year-earlier month and for the year to date. August 2008August 2007% change Domestic car 4,5436, % Domestic truck 7252, % Import car 2,8092, % Import truck 1,1231, % All vehicles 9,20013, % 2008 (Year to date) 2007 (Previous year) % change Domestic car 34,88439, % Domestic truck 6,55812, % Import car 21,98623, % Import truck 9,29918, % All vehicles 72,72793, %

Table 3 The total production of auto industry of Japan in different areas from 1997 to 2006 Green Line- North America Red Line-Asia Purple Line-Europe Brown-Acapulco Light Blue-Africa Navy Blue-Near East Pink-ASEAN

Conclusion Recognition of Mitsubishi brand Recognition of Mitsubishi brand Current threats causing weak sales Current threats causing weak sales Focusing on emerging markets (Russia, Ukraine, China) Focusing on emerging markets (Russia, Ukraine, China) High technological solution to the problems High technological solution to the problems Improving customer service Improving customer service

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