Market Research Assignment. 1. Divide into teams Appoint a project manager!

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Presentation transcript:

Market Research Assignment

1. Divide into teams Appoint a project manager!

2. Select Research Objective The Benefits of ROP What Makes Foothill Awesome! The Power of CTE The Advantages of DECA Why Pleasanton? Topics to analyze:

3. Conduct Secondary Research Conduct your secondary research using Internet & other sources.

4. Create your research instrument (survey) Using your clearly defined objectives and the knowledge on how to construct the questionnaire, create your survey to gather primary data. Resource: Chapter 29.2 Marketing Essentials

5. Conduct Primary Research Administer your survey (primary research) to minimally 100 people. You may wish to conduct the survey in person or online using Survey Monkey, Google Forms or Facebook (or a combination of platforms).

6. Define Survey Audience How do you define the audience that took your survey? Sex – M/F Income – Lower, Middle, High Age 10-20, 18-35, 21-65

Demographic Profile Demographics: age, gender, income,ethnicity, education Geographics: where do they live? city, country, suberb Psychographics: socioeconomic considerations, political beliefs, religious beliefs, spending habits

7. Organize & Analyze the Data

8. Present Findings & Conclusions You have all the data – now document it. Prepare a 5-10 minute oral presentation Be sure to include: Research Objective (Topic) Findings/Primary & Secondary Data collected (use charts/graphs, when possible) Any obstacles or limitations you encountered Summary - Conclusions (based on your findings)

Review the Rubric 100 points