Economic Development …a Changing Environment Smaller budgets Funding uncertainty Shrinking staffs Steady Workload.

Slides:



Advertisements
Similar presentations
Social Marketing: Let the Audience Drive Your Communication Strategy
Advertisements

Agenda Introduction Business Objectives of Banks
Urban Economics 1 Dr. Adnan A. Alshiha.
APPLIED DEVELOPMENT ECONOMICS LEMOORE SWOT ANALYSIS 12 February 2002.
The Main Idea To ensure success, entrepreneurs need to understand the industry and the market.   They should define areas of analysis and conduct effective.
School Store Operations Chapter 1
Trading-Area Analysis
Target Markets: Segmentation and Evaluation
A Knowledge Based Approach to Community Planning Dr. Patricia Byrnes Patrick Curry Arwiphawee Srithongrung.
Analyzing and Mapping Census and Student Data 2007 Innovations Conference New Orleans March 6, 2007.
Economic Development The New Themes & Benchmarks Eric Rinehart, Economic Development Solutions, inc. E-D-Solutions.com IDC-ISU#1.
Trading-Area Analysis
UNDERSTANDING SPATIAL DISTRIBUTION OF ASTHMA USING A GEOGRAPHICAL INFORMATION SYSTEM Mohammad A. Rob Management Information Systems University of Houston-Clear.
1 Pertemuan Kesebelas Segmenting Markets. 2 Segmentation and Competitive Advantage Market segmentation is the process of placing the buyers in a product.
J0704-Business Plan Market and Competition Session
Unit 3 Basic Marketing Concepts
BUSINESS PLAN The Role of Entrepreneur  Entrepreneurs are people who form, own, and operate business.  Michael Dell began his.
SELECTING THE RIGHT TARGET MARKET Entrp 1: Lecture 4.
How to Identify a Target Market and Prepare a Customer Profile
Section 35.1 The Business Plan
Analyze the Needs of Customers How Market Segmentation Can Help an Entrepreneur analyze a Target Market.
Market Research For Small Business. How to ID your Target Audience Determining what kind of business you want to open is only the first step in the start.
Chapter 2 the marketing plan Section 2.1 Marketing Planning
Unlocking the Potential of Immigrant Entrepreneurs in Guelph and Wellington Maritza Robertson Entrepreneurship Supports Action Committee member & owner.
Analyzing and Mapping Census and Student Data 2006 PNAIRP Conference Welches, OR.
Copyright© 2009 Buxton Company. All Rights Reserved. Economic Development Anniston, Alabama Economic Development Anniston, Alabama June 23, 2009.
ESRI Community Analyst Mapping, Reports and Custom Geometry Milwaukee County Land Information Office.
The Commercial Environment Meaning, Concept, Significance & Nature.
MARKETING.
Entrepreneurship: Keys to Rural Community Sustainability Prepared for the Rural Community College Initiative 2004 Training Institute – Nashville, Tennessee.
Copyright © 2007 by Nelson, a division of Thomson Canada Limited. Chapter 22-1 chapter Spotting Trends and Opportunities 2 2 Prepared by Ron Knowles Algonquin.
Chapter 2 the marketing plan Section 2.1 Marketing Planning
East Central Illinois Development Corporation Clark County Business Networking & Education Dinner Martinsville Bible Church November 16, 2009.
Copyright © Houghton Mifflin Company. All rights reserved. 7–17–1 What Are Markets? Requirements of a Market –Must need or desire a particular product.
Copyright 2010, The World Bank Group. All Rights Reserved. Part 1 Labor Market Information Produced in Collaboration between World Bank Institute and the.
Chapter 2 the marketing plan Section 2.1 Marketing Planning
Robert Weissbourd Regions Charting New Directions: Metropolitan Business Planning Mayor’s Innovation Project January 16 th, 2013 Mayor’s Innovation Project.
The Marketing Plan. SWOT Analysis Good marketing relies on good plans Planning efforts begin with a critical look at itself and its business environment.
1 Defining Economic Growth Economic growth: an increase in Real GDP. Small changes in rates of growth  Big changes over many years Compound Growth Rule.
©2011 Cengage Learning. Chapter 6 ©2011 Cengage Learning REGIONAL AND COMMUNITY ANALYSIS.
Segmentation, Targeting and Positioning. Divide a market into separate groups.
Rachel Smith Manager of Workforce Research and Development CPWDC Labor Market Information for Students, Teachers and Parents.
Greg Halseth and Marleen Morris Co-Directors Housing Needs in Prince George: An Opportunity for Community Growth and Revitalization unbc.ca/community-development-institute.
Research: The Key to the Venture Concept. Your business will exist in a marketplace of customers and competitors The more you know about your marketplace.
Principles of Marketing Session-6. A Marketing Environment Analysis Framework Marketing management is theart and science of choosing target markets and.
Copyright © Houghton Mifflin Company. All rights reserved. 7–17–1 What Is a Market? Requirements of a Market –Must need or desire a particular product.
What demographic changes are creating new market needs?
Gender Inequality, Economic Development and the Knowledge Economy
Enterprise & Environment Directorate TRANSPORT FOR REGIONAL GROWTH 5 NOVEMBER 2015 Keith Winter, Executive Director, Enterprise and Environment, Fife Council.
Market Analysis Glencoe Entrepreneurship: Building a Business Doing Market Research Industry and Market Analysis 6.1 Section 6.2 Section 6 6.
Market Analysis…WHY?  Gather information about your industry  Identify prospective customers and their buying habits You can not fulfill the Marketing.
Segmentation, Targeting & Positioning
Digital Inspiration Strategy for Scotland’s Digital Media Industry.
Gender Inequality and Economic Development Knowledge for Development Program 2004.
Presented By: Business Data Processing Wilkes-Barre Area Vocational-Technical School.
City of El Cerrito Economic Development Program. Community Description Urban community in the San Francisco Bay Area 23,500 people Higher education &
Market Analysis 1 To ensure success, the entrepreneur needs to understand the industry and the market. He or she should define areas of analysis and conduct.
Vancouver’s Economic Action Plan Vancouver’s Economic Vision “A High Performance Economy That Successfully Levers the City’s Global Profile and its Momentum.
D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain market identification.
Creative Economy Economic Analysis Tools Presentation to: AMO Economic Development Task Force Ministry of Agriculture, Food and Rural Affairs Presented.
Marketing Concepts. Marketing Defined  Marketing is the total process of finding or creating a profitable market for specific goods or services.  It.
Housing Demand Ned Murray, Ph.D., AICP FIU Metropolitan Center November 13, 2012.
|‌ 1 Customer Expectations Data and Data Access Terminology Transfer Idea Refinement Session 10: User Needs & Engagement.
Doing Market Research Chapter 6, Section 1.
Assessing the viability of business ideas
Marketing Concept Identify your customers Knowing your customer
Gathering Information and Scanning the Environment
Reading References: Shimp Chapter 4 Pp
All Marketing decisions are designed on the basis of
Presentation transcript:

Economic Development …a Changing Environment Smaller budgets Funding uncertainty Shrinking staffs Steady Workload

Transparency Data Driven Decisions Utilize data to make more informed decisions

What is GIS? Combining maps with data to visualize and analyze Geographic Information Systems Tools to help entrepreneurs visualize their market Tools that the “Big Boys” already use Uses of GIS Map customers Build a Profile (demographics/lifestyles) Find additional customers that match profile Determine competitor locations Market analysis Identify growth segments

DESIGN geographic solutions EXPLORE geographic data ANALYZE geographic information VISUALIZE geographic results ACT on geographic knowledge ASK geographic questions Geographic Methods - Spatial Thinking

Commercial Government Real Estate Who’s Using GIS?

Commercial Government Real Estate Bridging Disciplines Economic Development

Data Sources and Assessment Tools Attract and retain businesses. Find opportunities to build and grow existing businesses Better visualize where your customers are (or are not) located Compare your community with neighboring cities Help businesses target their marketing efforts Create attractive, substantive prepackaged reports

Data and Assessment Tools Web-based, on-demand GIS market analysis tool Data, mapping, imagery, and interactive features

Data and Assessment Tools Web-based, on-demand GIS market analysis tool Data, mapping, imagery, and interactive features

Market and Demographic Profiles Population Households Hosing Units Household Income Home Value Per Capita Income Age Sex Population by Race/ Ethnicity Market Potential Business Locations Socioeconomic Profiling Employment Status Labor Force

Leakage/ Surplus Factor by Industry Group

Analyze- Leakages and Surpluses Retail Marketplace Profiles Key to understanding the needs of a community Not Enough Supply (Leakage): Too Much Supply (Surplus):

Economic Gardening An Entrepreneurial Approach to Economic Development Entrepreneurs Driving Economies Healthy Communities Information Based Physical, Quality of Life, and Intellectual Infrastructure Connections Community Development Adaptation through Innovation

 Data Driven Decisions  Connecting the Dots between Government, Commercial, Real Estate and Utilities  Data Sources and Assessment Tools  Economic Gardening How GIS can help entrepreneurial and economic development

Running a Successful 1 or 2 Person Economic Development Program Tina Sumner Community and Economic Development Director, City of Clovis Dwayne Dalman Senior Economic Development Manager, City of El Cerrito

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.