Informing the UC Berkeley community about library resources
Automated + online approach Discovery in library catalogs
Automated + online approach Discovery in databases
General + online approach News sources
General + online approach Social web
General + online approach Online instruction
General + online approach Online video instruction
Personalized + online approach Faculty listservs and s Vendor s
Personalized + offline approach Promotional novelties Swag Bookmarks Posters
Personalized + offline approach Exhibits and fairs Library exhibit booths Vendor presentations Vendor-sponsored competitions
Personalized + offline approach Public services liaisons at meetings and “by the water cooler” reference interactions chat reference
Personalized + offline approach In-person instruction course-integrated library instruction library orientation sessions internal instruction - teach the teachers
Haiku summary Inform patrons through general and personal on- and offline means